We’ve seen and heard on the first two episodes of ReInvent Hollywood how technology and desire are changing the nature of the film form as well as how artists consider their work and relationship with the business. Barriers to entry of both creation and distribution have been crushed. Platforms abound for a wide variety of formats, aesthetics, and engagements. As a result we are all overwhelmed by an abundance of culture and leisure time options, challenging both business and consumption models. How do these same changes effect things on the side of the audience? In tackling that issue on “ReInvent Hollywood: The Audience”, I found a new way to explain what the Film Industry must do in our era of transition.
Tag: Marc Schiller
That essentially was the question we explored on the 3rd episode of ReInvent Hollywood on the audience. Check out the 10 minute recap here:
We move things ahead by sharing what know and learn. That has been the impetus behind this blog and many others. The same can be said about case studies. Lately it has also become the impetus behind handbooks and the like. Here’s a few you must download and read:
As a great compliment — whether planned or not — to Marc Schiller’s recent post on Current Trends On Indie Film Online Marketing And Distribution, VHX has released a nicely present set of stats on their platform including:
- How Much?
- Where?
- How?
You have to check it out if you are in the Indie Film Biz.
Marc Schiller has posted a Must Read on where Indie Film is right now. It works as a “Recommended Best Practices” document when it comes to TVOD (transactional video on demand). It would be great if there was the data attached to back up the claims, but from an instinctual perspective, I think he gets it right.
We have plenty to be thankful for. Things are getting better — at least in the Indie Film Biz they are… Or should I say Specialized Film Biz? Artist First Film Biz? Whatever this is, let’s celebrate. We have plenty to be thankful for.
I have over 30 points to prove it to you. Granted I have something close to an equal number on the negative side too, but I will shield you from those for the time being. Besides, those negative things are all just opportunities, right? So what is this cornucopia of things we have to be thankful for? Well…
By Marc Schiller
One thing is clear; for independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s been a lot of hype around new forms of “alternative” distribution, few people have an answer to the question: “How does this new approach to distribution make more money than the more traditional approach?”
Akin to the old catch-phrase “Where’s the beef?”, today smart filmmakers are asking “Where’s the business model?”
Having spent the last three years analyzing all aspects of independent cinema in incredible detail (from production to marketing to distribution), I’ve developed my own answer in the form of an equation. With the recent launch of BOND360, I’m calling it the “360 Equation”:
Community + Data + Content Bundling + Dynamic Pricing = Revenue
Treated separately, none of these elements (Community, Data, Content Bundling, and Dynamic Pricing) will bring financial success on their own. They are only pieces of a much larger puzzle. But when you put all of them together, and execute them well (that’s the hard part,) they form a very potent combination. And if you develop and distribute your film in a certain way, adopting the 360 equation will definitely bring in more revenue for an independent film than any of the traditional alternatives.
So first, let’s break down each component:
Community: Today when people hear the word “community” they immediately think that their community equates to the number of fans and followers their film has on Facebook and Twitter. And while this is indeed a form of community, in itself its not at all what community is about.
