By Charles Peirce
It would seem, to the eyes of Hollywood, the high form of film has become the franchise. It satisfies the two poles of conventional business wisdom: limiting risk as it promises more of the same, maximizing profit as it entices investors with that self-same prospect.[1] The Hobbit is stretched out to encompass three movies, hordes of young adult novels are on the horizon, and Bob Iger suggests Frozen will now be a franchise after its huge success, but it’s hard to imagine that wasn’t always the plan. Strangely, though, two of the pioneers of the form, George Lucas and Steven Spielberg, both predict doom for what they helped create. And the recent failure of The Lone Ranger (and John Carter before that) suggest they might just be right.
