By Russ Collins
Gary Meyer wrote: I do not like to be a doom and gloom guy but I think there are big changes afoot for commercial cinemas, but not the scenario predicted here. Steven Spielberg Predicts ‘Implosion’ of Film Industry
Like Gary, I am not a doom and gloom guy. However, it is tempting for older cinema artists (like Steven Spielberg and soon to retire artists like Steven Soderbergh or maybe it’s just filmmakers named Steven!) to see gloom in clouds of change. Change is hard. It frequently makes us feel discouraged or unfairly challenged. The shifting sands of change can cause us to see threats everywhere and feel the world as we know it will end. However, maybe we feel this way because it’s true. The world as we know it will indeed come to an end because change is the only constant, and creativity in art, business and all things is frequently born from what might appear to be destructive forces brewed from dynamic change. It is a defining story of living; a baseline truth, an ever repeating cycle of human existence that the Hindu religion represents so effectively in the story Shiva, whose joyous dance of destruction celebrates the cycle of creation, preservation and dissolution.
SHIVA DANCED ON THE MOVIES IN THE 1950s
Movie attendance at theaters in the USA by the late 1940s appeared stable at 4 BILLION admissions per year. By the early 1960s movie attendance at theaters had fallen dramatically and re-stabilized at around 1 billion admissions per year – the theatrical audiences was just 25% of what it had been 16 years earlier. It’s hard to imagine.
It would seem, to the eyes of Hollywood, the high form of film has become the franchise. It satisfies the two poles of conventional business wisdom: limiting risk as it promises more of the same, maximizing profit as it entices investors with that self-same prospect.[1] The Hobbit is stretched out to encompass three movies, hordes of young adult novels are on the horizon, and Bob Iger suggests Frozen will now be a franchise after its huge success, but it’s hard to imagine that wasn’t always the plan. Strangely, though, two of the pioneers of the form, George Lucas and Steven Spielberg, both predict doom for what they helped create. And the recent failure of The Lone Ranger (and John Carter before that) suggest they might just be right. 
