Tag: Twitter

16 Predictions For The Film Biz 2015 And Beyond

Post author By Ted Hope
Post date December 11, 2014
79 Comments on 16 Predictions For The Film Biz 2015 And Beyond

"Stare into the sun" — “Stare into the sun”

Okay, I did not get it all right last year. Perhaps you think my crystal ball had a crack in it. But I did not say they would all hit this year. Check back on 2014’s predictions come the 2020’s and you might be surprised how right I am. Or not, but still if we don’t look at where we think we are going, how are we to pave the roads to take us there?

So what I do I predict this year for the years ahead? In examining this list, take in mind that I am not advocating for these developments, nor am I ranking them. I just took the moments needed to examine where we are today, what’s been said, and where it may all lead. I’d love to hear your thoughts on this and where you think it may go too.

Tags additional content, BFI, branded content, bundling, Ferguson, Product Placement, Screen Australia, Selma, Sundance, SVOD, TVOD, Twitter, windowing

Truly Free Film

Beer Buzz #3: Audience Building — The Key to Success Building

Post author By Ted Hope
Post date March 3, 2014
49 Comments on Beer Buzz #3: Audience Building — The Key to Success Building

By Steven C. Beer

In the marketing and distribution of independent films, the most critical and frequently overlooked key to success is the building of an audience. Whether you pursue traditional or alternate distribution platforms, or a combination thereof, your ability to identify, aggregate and mobilize an audience base directly impacts the prospect of your project’s success. Timing your audience building campaign is crucial. According to Jason Ward of Candy Factory Productions, you must begin to target and recruit your supporters the minute you decide to produce a film. Audience building is a slow and steady process that can take many months, if not years, so a multi-step game plan that evolves over time can serve as an audience building blueprint. Here are some tips I learned while moderating the Audience Building Panel at the New York Lounge at Sundance 2014:

Tags audience, Audience Building Panel, Beer Buzz, Big Vision Empty Wallet, crowdfunding, events, Facebook, Guest Post, instragram, social media, Steven Beer, Steven C Beer, Sundance, Twitter, Wallet Hunt

Truly Free Film

Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

Post author By Charles Peirce
Post date February 19, 2014
44 Comments on Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

By Charles Peirce

As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand.

Truly Free Film

How Chris Christie and Ira Deutchman made me a SEO Master of the Universe

Post author By Ted Hope
Post date January 31, 2014
74 Comments on How Chris Christie and Ira Deutchman made me a SEO Master of the Universe

By Reid Rosefelt

When you finish reading this post you will possess the key to becoming a mighty internet power user.

For no charge, I’m going to share a huge breakthrough I made. That’s the kind of guy I am.

It all started just as the Chris Christie Bridge-ghazi scandal was gathering steam. Like many, I googled the besieged Governor to see if there were any new developments.

One day, I saw something that surprised me: on the first page, right under CBS News, MSNBC, Chicago Tribune, the Office of the New Jersey Governor, Christie’s Wikipedia entry, the Chicago Tribune again, and the Washington Post, was a link to something from my friend, celebrated indie film man Ira Deutchman. “Wow,” I thought. “Ira must have generated something pretty big to generate a search engine smasheroo like that.” As you might imagine, I was on pins and needles to find out what Ira had come up with.