Evolving out of a recent presentation and interviews with members of Film Independent, leading distribution strategist Peter Broderick has written an important set of guidelines for anyone seeking to negotiate a distribution deal for their movie. Shorter versions of this post have also run on IndieWire and Film Independent, and we’re happy to run the complete post here in three parts on Hope For Film. Read PART THREE BELOW. PART ONE HERE. And PART TWO HERE.
6 CRITERIA FOR DISTRIBUTION PARTNERS
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Find distributors who are effective and honest. They should have track records that demonstrate this as well as raves from other filmmakers who have worked with them.
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Find distributors who are flexible and will help you to implement your customized distribution strategy rather than requiring you to fit into a one-size-fits-all approach to distribution
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Find distributors who are willing and able to be partners. Some companies are only interested in being masters.
As tough as failure may be, something good can come of it – an opportunity for improvement. There is a stigma and shame that tends to come with failure, so much so that people rarely accept “failure” as an actual reason for failure. We 
