Categories
Issues and Actions

How Well Is Online TVOD Working Right Now?

As a great compliment — whether planned or not — to Marc Schiller’s recent post on Current Trends On Indie Film Online Marketing And Distribution, VHX has released a nicely present set of stats on their platform including:

  • How Much?
  • Where?
  • How?

You have to check it out if you are in the Indie Film Biz.

Categories
Issues and Actions The Next Good Idea

Can Direct Distribution Benefit From Coupons?

Yes!  Interesting post by VHX today on how dynamic pricing via coupons can truly stimulate sales.

“When they’re substantial (we’re talking 50% or more) and last a short time (a few days or less), coupons have a proven record of increasing sales – and not only by a little. On average, offering steep, short-term, “flash sale”-style discounts on VHX resulted in 4x higher conversion rates and 6x more sales week-over-week.”

Check it out here.

Categories
Truly Free Film

SF Film Society (& 5 Others) Partner With Sundance #Artist Services

Sundance Institute Artist Services Program Expands Self-Distribution Opportunities
to Filmmakers Supported by Six Additional Organizations

The Bertha Foundation │ BRITDOC │ Cinereach │ Film Independent Independent Filmmaker Project │ San Francisco Film Society

Artist Services Announces Collaboration with REELHOUSE, VHX, VIMEO and TUGG, Offering Filmmakers Additional Platforms and Tools

Los Angeles, CA — Keri Putnam, Executive Director of Sundance Institute, today announced that the Institute’s Artist Services program – which provides Institute artists with exclusive opportunities for creative self-distribution, marketing and financing solutions for their work – has expanded to include selected films supported by one foundation and five nonprofit organizations. Additionally, these organizations will join with Sundance Institute in continuing to shape the program and the services it offers.