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Truly Free Film

Exploring The Hope Of Film Audiences’ Changing Roles And Desires

We’ve seen and heard on the first two episodes of ReInvent Hollywood how technology and desire are changing the nature of the film form as well as how artists consider their work and relationship with the business. Barriers to entry of both creation and distribution have been crushed. Platforms abound for a wide variety of formats, aesthetics, and engagements. As a result we are all overwhelmed by an abundance of culture and leisure time options, challenging both business and consumption models. How do these same changes effect things on the side of the audience? In tackling that issue on “ReInvent Hollywood: The Audience”, I found a new way to explain what the Film Industry must do in our era of transition.

Categories
Truly Free Film

Recognize The Time We Are Living In

If you didn’t notice this is a new year.  It is also a new age.  My resolution is to help all filmmakers and members of the film industry to understand it.  Hopefully we can also all get started on adapting for this Age too.

This is The Age of Access & Surplus.

This is no longer the Age of Control & Shortages (that was last decade).

These times require New Rules & New Emphasis:

  1. Discovery
  2. Participation
  3. Demystification

We need to conceive of both our creative and business practices in terms of how they incorporate these three elements.

When 45,000 films are made globally each year