Tag: discovery process

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Truly Free Film

Recognize The Time We Are Living In

If you didn’t notice this is a new year.  It is also a new age.  My resolution is to help all filmmakers and members of the film industry to understand it.  Hopefully we can also all get started on adapting for this Age too.

This is The Age of Access & Surplus.

This is no longer the Age of Control & Shortages (that was last decade).

These times require New Rules & New Emphasis:

  1. Discovery
  2. Participation
  3. Demystification

We need to conceive of both our creative and business practices in terms of how they incorporate these three elements.

When 45,000 films are made globally each year

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Truly Free Film

Can We Make Discovery A More Integral Part Of Process?

The volume & density of NOISE seem to have been the dominant parts of the discovery process for some time now. We choose what we choose generally based on how often we hear ourselves being told to make that specific choice.

Everything becomes about level of spend and placement when it is all about how much noise you can generate.. And when it is about noise, everything really stops being about choice, but something much closer to just impulse.  But what would happen if we started valuing certain voices over others?  What would happen, if we committed ourselves to choices, and worked to reduce our impulses?

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