By Reid Rosefelt
Social Media networks go through phases in their lives, just as we do in ours.
Most of us go through periods of adjustment which we handle with varying degrees of success. Many of us don’t climb very high up the ladder of success, and it’s a rare few that become superstars like Justin Timberlake, Jennifer Lawrence, Facebook or Twitter.
Our final excerpt from Jessica Edwards’ new book Tell Me Something: Advice from Documentary Filmmakers comes from Michael Moore:
Here is my advice for those who want to make a documentary film that people will flock to the movie theaters to see:
The first rule of making a documentary is, don’t make a documentary. Make a movie. Nobody wants to see a documentary. To the often-posed question “Hey, honey, what do you wanna do tonight?” nobody responds with “Let’s go see a documentary!” People do, though, want to see a movie. And when they go to the movies, they want to be entertained. I know. I said the E-word. No serious documentary filmmaker would claim to be making something “entertaining,” because that would not only pack the theaters but also diminish the Seriousness and Importance of the Message he or she is trying to impart to the audience.
Well, guess what—nobody wants to sit in a movie theater and feel like he’s being taught a history lesson or preached to or scolded or told he must care about the plight of this or that. People don’t want the invisible wagging finger of the “documentarian” (a word invented for us because we don’t make movies) pointing at them and telling them to take their medicine. That’s why the theatrical audience for documentaries remains so low. It’s Friday night, you’ve worked hard all week, and now you want to relax and go see a movie about … Fracking! Pedophile Priests! My Father Who Deserted Me When I Was 9! Don’t get me wrong—we need to be alarmed about the first two, and the third one, well, I can’t help you with that. I got my own problems.
By Sheri Candler
Originally published on www.thefilmcollaborative.org
There is a lot of talk in independent film circles about the need to “eventize” the cinematic experience. The thought is that audiences are increasingly satisfied with viewing films and other video material on their private devices whenever their schedule permits and the need to leave the house to go to a separate place to watch is becoming an outdated notion, especially for younger audiences. But making your work an event that can only be experienced in a live setting is something few creators are exploring at the moment. Sure, some filmmakers and distributors are adding live Q&As with the director or cast, sometimes in person and sometimes via Skype; discussion panels with local organizations are often included with documentary screenings; and sometimes live musical performances are included featuring the musicians on the film’s soundtrack, but what about work that can ONLY be enjoyed as a live experience? Work that will never appear on DVD or digital outlets? Not only is there an artistic reason for creating such work, but there can be a business reason as well.
In reading a New York Times piece entitled “The one filmmaker who doesn’t want a distribution deal” about the Sundance premiere of Sam Green’s live documentary The Measure of All Things, I was curious to find out why a filmmaker would say he never plans for this work to show on streaming outlets like Netflix, only as a live event piece. I contacted Sam Green and he was kind enough to share his thoughts about why he likes creating for and participating with the audience of his work and why the economics of this form could be much more lucrative for documentary filmmakers.
By Charles Peirce
It would seem, to the eyes of Hollywood, the high form of film has become the franchise. It satisfies the two poles of conventional business wisdom: limiting risk as it promises more of the same, maximizing profit as it entices investors with that self-same prospect.[1] The Hobbit is stretched out to encompass three movies, hordes of young adult novels are on the horizon, and Bob Iger suggests Frozen will now be a franchise after its huge success, but it’s hard to imagine that wasn’t always the plan. Strangely, though, two of the pioneers of the form, George Lucas and Steven Spielberg, both predict doom for what they helped create. And the recent failure of The Lone Ranger (and John Carter before that) suggest they might just be right.
By Jon Raymond
You’re an indie filmmaker. You can get by with relatively inexpensive equipment, cast and crew and make movies. I made a short a few years ago for $3K, just for camera, sound, and editing software. Then I used the same stuff to do another one for the cost of feeding the cast and crew, about $500. A few years later I made a feature doc for $3K with some new HD stuff. But you don’t need a cast or crew for docs. All you need is a camera, editing software, and great events to attend. However, if you do want a cast and crew, and you don’t happen to know film school buddies willing to work for free, you really have to pay them, and you may need locations, props, and so on. So we see budgets more likely starting at $50K to $500K for first time feature director narratives.
By Kellie Ann Benz
It’s what fills our daydreams.
The Duplass Brothers, Lynn Shelton, JC Chandor, Katherine Bigelow and Benh Zeitlin, Steven Soderbergh, before he started threatening to retire on an annual basis. Robert Rodriguez, before he started making kids movies.
These are the names that rotate through our filmie craniums.
But the main reason that all of us fill our daydreams of indie film mega-success is because of one man: Quentin Tarantino.
by Andrew Einspruch
Filmmaker Andrew Einspruch attended Screen Forever 2013, the conference of Screen Producers Australia, this past year and wrote a series of articles for the event, which he’s kindly allowing us to reprint here. These articles originally appeared in Screen Hub, the daily online newspaper for Australian film and television professionals.
With VOD, catch-up viewing, second screens, time-shifting, cord cutting and all manner of changes looming over the content consumption landscape, it makes sense to ask, as a session did at Screen Forever 2013, “Sorry, Where Has My Audience Gone?” Andrew Einspruch tells us that the answer might surprise.
Let`s cut to the chase. Australian audiences are still couch potatoes. According to statistics shown by Dough Peiffer, CEO of OzTam, the TV audience measurement company, in 2008, the average time viewed (ATV) in the five main cities was 3:08. That`s three hours and eight minutes per person per day watching broadcast TV.
Flash forward to 2013, and the number is smaller, but not a lot — 3:03. So even with all the new technologies, devices and competing media, the amount of time Aussies sit in front of the box has been pretty steady.
Not what you might have guessed. If the question is “where`s the audience gone”, the answer, at one level, is “nowhere”.
Total use of the TV set has actually gone up, even if what is being done with it is in the throes of shifting. Live viewing declined from 2010-11 to 2012-13 from 12.5% to 11.7%. In the same period, playback went from 0.7% to 1.0%. The biggest change is everything else, the “Other Screen Usage” category, which went from 2.9% to 3.8%. This is all the other things people do with their sets, like playing with the XBox, watching a DVD, or streaming from the Apple TV.
So changes are happening, just not at a cataclysmic rate (yet). Take time-shifted viewing as an example, where people watch a show within seven days of the live broadcast. The most time shifted program in 2013 was the final ofPacked to the Rafters, which saw an extra 257,000 people watch the show after the original broadcast, an increase of just under 20%.
