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Truly Free Film

Tell Me Something: Advice from Michael Moore

Our final excerpt from Jessica Edwards’ new book Tell Me Something: Advice from Documentary Filmmakers comes  from Michael Moore: 

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Photo by Gary L Howe

Here is my advice for those who want to make a documentary film that people will flock to the movie theaters to see:

The first rule of making a documentary is, don’t make a documentary. Make a movie. Nobody wants to see a documentary. To the often-posed question “Hey, honey, what do you wanna do tonight?” nobody responds with “Let’s go see a documentary!” People do, though, want to see a movie. And when they go to the movies, they want to be entertained. I know. I said the E-word. No serious documentary filmmaker would claim to be making something “entertaining,” because that would not only pack the theaters but also diminish the Seriousness and Importance of the Message he or she is trying to impart to the audience. 

Well, guess what—nobody wants to sit in a movie theater and feel like he’s being taught a history lesson or preached to or scolded or told he must care about the plight of this or that. People don’t want the invisible wagging finger of the “documentarian” (a word invented for us because we don’t make movies) pointing at them and telling them to take their medicine. That’s why the theatrical audience for documentaries remains so low. It’s Friday night, you’ve worked hard all week, and now you want to relax and go see a movie about … Fracking! Pedophile Priests! My Father Who Deserted Me When I Was 9! Don’t get me wrong—we need to be alarmed about the first two, and the third one, well, I can’t help you with that. I got my own problems. 

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Issues and Actions

AMERICA’S LEADING FILMMAKERS CALL FOR RELEASE OF IMPRISONED IRANIAN DIRECTOR JAFAR PANAHI

I am so heartened by this action. These filmmakers are all real leaders. I love that they have spoken up for artists’ right of freedom of expression on a worldwide basis. We enjoy tremendous freedom here in the USA, but until that is shared by everyone, none of us can truly be free. We must be united in preserving this right for all.

Steven Spielberg, Martin Scorsese, Robert Redford, Francis Ford Coppola, Terrence Malick, Steven Soderbergh, the Coen Bros., Jim Jarmusch, Michael Moore, Ang Lee, Robert De Niro, and Oliver Stone, among other leading film industry figures, have condemned the detention of Jafar Panahi, the acclaimed director of “The White Balloon” and “Offside,” and are urging the Iranian government to release him

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Truly Free Film

Hope For The Future pt. 11: The List #’s 43 -46

43. Both the creative and business sides of the film industry are embracing the streaming of features. Both Hulu and Snag are looked at as success stories, although the short form and clips remain most popular with audiences. The key to specialized films’ success has always been creating word of mouth. Regional screenings and publicity has always been an expensive undertaking, prohibiting niche film from truly undertaking such a campaign. Streaming makes it all possible. A limited streaming campaign could do wonders for building an audience’s desire to see a particular film. When directors like Michael Moore and Wayne Wang climb aboard the streaming bandwagon (as both did this year), one can only hope legions will follow.

44. Green awareness: slowly the entire industry is waking up to the fact that there is no away to throw to. Last year less than half of the distributors distributed their award screeners in cardboard packaging. This year all the major ones did. Granted you still have to police sets to make sure bottles are being recycled, and offices to make sure that paper is – but it is much improved from before. I still haven’t been asked to put a carbon offset into a budget, but I am confident that day will come. Green carpets became the vogue over red this year. At the very least, the industry seems to be embarrassed by their waste. Maybe the days of excessive consumption are numbered…

45. The career/financial sustainability of producers is at least now recognized as an issue somewhere in the world. In the U.S. we have watched virtually every studio cut virtually every producer-based overhead deal. On one hand it seems that the US film industry has forgotten what a producer does, but across the ocean, there is a ray of hope. It has been enacted as law that the UK tax credit must be counted as the producer’s equity, thus increasing the back end a producer would have on any given project. Once local municipalities in the US start providing prolific producers with office space then we will know we are on the right foot! The longevity of producers is the cornerstone of fostering a film community’s growth.

46. Filmmakers are recognizing the benefits of limiting the time spent between films. When the American Indie scene kicked into gear in the late 80’s, the directors were quite prolific. Up until recently, the new generations of filmmakers seemed to take five more years in between projects. The directors’ pursuit of larger budgets necessitated this to some degree, but also limited their ability to build a loyal following worldwide. Whether it is the Mumblecore crowd of Swanberg or The Duplass Brothers, or the world vision practitioners like Sean Baker and Ramin Bahrini , this new generation is aiming more for growth in their work than growth in their budgets. The audience will benefit as these directors mature.