Tag: social media

By Reid Rosefelt

As I’ve said before, attempting to game social media is like trying to playing chess with a computer that can change the rules at will.   Every social media guru is aware of this, as social media changes like the wind.

This is why I’m not interested in writing “[INSERT NUMBER HERE] THINGS YOU MUST KNOW ABOUT PINTEREST.”   Rather than pretend to be an expert by recycling other people’s insights and research, I’d rather direct you to the original thinkers here.

More importantly, when you are dealing with something that is always changing, trusting experts isn’t always the best idea.  I think you should be proactive–not just a passive receiver of other people’s ideas.  I’d rather suggest a working process, instead of “tips.”  I’m talking about curiosity and a willingness to make your own experiments.  

By Reid Rosefelt

We define and display ourselves in social media through our taste.  We show the books, movies, TV shows, theatre, music, technology, sports, food, and video games we like, and what we have to say about them.   Pinterest does that, with the difference being that it’s not as evanescent as Facebook and Twitter.  It’s not about what you said a minute or few hours ago, it’s relatively permanent.  It’s a series of baskets–your boards–in which you place your interests.  They are always there, you just keep putting more stuff in them.

Your boards are all dedicated to s

By Reid Rosefelt

Today many marketers are making twice as much money on Pinterest as they are on Facebook.   Does that mean that for you–my filmmaker and artist readers–Pinterest is worth twice as much of your precious time?   Yes, and there’s a simple reason.

All the big social networks like Facebook, Twitter, Tumblr, and Instagram have struggled to translate their large numbers into revenue.  Eventually, the costs to simply keep in operation get so astronomical that they throw up their hands in despair–and the only answer they can come up with is advertising.

On the other hand, the ability to market and promote is built into Pinterest’s DNA.   Pinterest is a colossally effective store that is as fun and addictive as “Angry Birds.”   Like that thing you’re looking at?  Click.  Buy.   It’s Google search on steroids.