Tag: Rob Millis

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Truly Free Film

Forward! Online Sales, Dynamo and The Torso

By Rob Millis

Good news for filmmakers: there has never been a better time for independent distribution.

When we unveiled the Dynamo Player at SXSW in 2010, Will Coghlan and I gave an overview of every similar online rental system available to independents. At the time this included Amazon’s Instant Video, YouTube’s brand new Rentals program and — nothing else.

We always thought our greatest competition would come from companies like Amazon and YouTube, but while many startups have entered the market, these two goliaths have been painfully slow to introduce new features and improve their terms for filmmakers (Amazon still asks you to mail in a DVD!). Meanwhile, a flurry of transactional video-on-demand (TVOD) services like Distrify and Chill since launched, and even Vimeo is cautiously getting into the game this year.

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Truly Free Film

Forward! 4 Must-See Speakers at SXSW

By Rob Millis

Of more than 300,000 people going to SXSW this week, there are four whom every filmmaker should pay especially close attention to. They are easy to find if you’re going to be in Austin this week, because they will all be part of the Meet the Insiders sessions. For those of you staying at home, bookmark this list and do a little googling to keep tabs on what these four gurus are up to.

Ingrid Kopp, Tribeca Film Institute
Ingrid Kopp has been deeply involved in breaking new ground for independent filmmakers for over a decade. From her time at Channel 4 in the UK to running the US arm of Shooting People to her work with Tribeca Film Institute, she has a uniquely valuable understanding of where film has been and where it is going.

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Truly Free Film

Forward! Film Funding’s Future

By Rob Millis

Two changes in tech and finance are about to have a huge impact on independent film: crowdfunding and the JOBS Act.

We all know about Kickstarter and IndieGoGo, the crowdfunding platforms that have been helping independent creators launch projects. These platforms and others have already been hugely successful with DIY projects and direct-to-fan networking, yet even after years of growing popularity they haven’t come anywhere close to their full potential.

Last year the Slated networking and fundraising platform joined the market as well. Slated offers a system geared toward film professionals seeking (or supplying) investment dollars. Unlike previous crowdfunding platforms, Slated’s approach is less about DIY and more about professional partnerships. In short, they are taking crowdfunding to the next level.

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Truly Free Film

Forward! Facebook Advertising

By Rob Millis

Facebook ads are perhaps the most targeted promotional tool available to filmmakers on a limited budget. Instead of tying your ads to search terms, Facebook advertising enables targeting based on location, particular interests, even employer.

Let’s say you’re promoting a documentary film about the Boston Marathon. Instead of spending money to reach a million people interested in “running” (who may not really care about marathons), you can focus ads more accurately by reaching people who have expressed clear interest in specific races like Bay to Breakers or the Boston Marathon, as well as those who have indicated that they are training for a marathon.

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Truly Free Film

Forward! Get Klout

By Rob Millis

Love it or hate it, Klout is a very useful tool that tracks your social networking influence. Klout is like a credit score, but for social networking. The system constantly updates your score based on how much you are engaging with your social network, and how much they engage with you. If you’re inactive for a few days, your score will begin to drop; if you have a hugely popular post to Facebook it will quickly rise.

The constantly moving Klout score can be a great informal gauge of your activity, and the way Klout sorts your most popular activity can be a surprisingly effective

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Truly Free Film

Forward! Pirates Know Best

By Rob Millis

Last week Kim Dotcom — the notorious king of piracy — unveiled Mega, his new, barely legal file sharing site that is sure to be a haven for illegal video sharing. Film distributors are up in arms and a renewed cry for harsher consequences has reached the ears of Congress.

Yet there is no legislation, lawsuit or technical restriction that can stop piracy. In an industry riddled with conflicts of interest, many leaders of media companies are reluctant to speak frankly, but every single one of them knows they cannot protect against piracy in any absolute way. We can put up roadblocks, we can scramble data, but there is always a way around digital security.

So how do we defend against piracy when there is no way to secure content?

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Truly Free Film

Forward! The Necessity of Twitter

By Rob Millis

Every filmmaker, distributor, press agent and their mother has seen plenty of posts about how important Twitter is, yet filmmakers constantly ask me why and how to use it. So at the risk of beating a dead horse, I’m going to try and convince that silent majority once and for all.

Twitter is one of the most powerful tools for direct communication with your audience. It is easy to use, conversational and can be lots of fun as well. Twitter enables industry leaders and celebrities to easily and safely engage in conversations with thousands of fans, which means you can easily join the dialogue too.

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