By Reid Rosefelt
I have a Movie Actor Quotes Pinterest Board with 86 graphics and a Film Director Board with 65 graphics. The Movie Actor Quotes Board is #1 out of 40,700,000 other results on Google Search and the Film Director Board is #3 out of 73,900,000. I am ranked over the sites where I find my quotes, an irony I doubt they appreciate.
These graphics were all created to drive engagement on my Facebook page, but I figured I might as well take a few minutes to put them up on Pinterest and some other social media sites. I made each Pinterest graphic link to my Facebook page, as that’s my home base.
Pinterest marketing works by using content to attract people to your page, where they are exposed to other things you do, like links to products you sell or to your blog posts. I always assumed that this process was limited to the closed world of Pinterest, and had no idea about the massive amount of Search Engine Optimization (SEO) it can provide.
The reason this happened seems obvious. All the content on my two pages is original to me, as high a quality as I can make it, and, most important, similar. If you like one movie actor quote, you might like others. It’s not unusual for people to click five or ten times when they arrive at one of those boards. That adds up to a lot of clicking. As I add a new graphic almost every day, in a year I’ll have 500 of them. I’ve been able to have the success I’ve had with less than a hundred followers, but I’m patient and expect to have thousands someday.
Now that I’ve been introduced to the power of Pinterest with SEO, I’m not going to be satisfied with merely bringing people to my page. My next goal is to create boards that sell exactly what I’m about: coaching filmmakers and artists on using social media to promote their work. If I’m successful, the names of those boards will come up near the top of searches when people are looking for what I have to offer.
Facebook will always be my foundation, but like Vegas, everything that happens in Facebook stays in Facebook. While some Twitter posts become huge events, the large majority of tweets roll off the screen in seconds. On the other hand, many posts on blogs, Pinterest, Google+, LinkedIn, and tumblr, among others, can find a lasting place in the online firmament.
Reid Rosefelt coaches filmmakers in how to market their films using Facebook, and lectures frequently on the topic. His credits as a film publicist include “Stranger Than Paradise,” “Crouching Tiger, Hidden Dragon,” and “Precious.”
Blog: reidrosefelt.com
