Despite the growing trend towards self-distribution, AFM is still a hugely important event in the industry, and something to which we should all pay attention. I spoke with AFM’s Managing Director Jonathan Wolf on Wednesday about his opinions about the show and the general state of the industry. Here’s what you need to know as a producer
1. Asia’s importance as a territory is growing.
This should come as a surprise to precisely no one; at least no one who has been paying attention to industry trends. However by the numbers, buyers from Asia represented 30.7% of total buyers, and 28.3% of total buyer companies attending AFM.