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Truly Free Film

4 industry trends Revealed at AFM 2014

Despite the growing trend towards self-distribution, AFM is still a hugely important event in the industry, and something to which we should all pay attention.  I spoke with AFM’s Managing Director Jonathan Wolf on Wednesday about his opinions about the show and the general state of the industry.  Here’s what you need to know as a producer

1. Asia’s importance as a territory is growing.

This should come as a surprise to precisely no one; at least no one who has been paying attention to industry trends.  However by the numbers, buyers from Asia represented 30.7% of total buyers, and 28.3% of total buyer companies attending AFM. 

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Truly Free Film

FIRST TIME AT THE FEST: 20 Guidelines for a Successful Festival

By Melanie Coombs

FIRST TIME AT THE FEST: 20 Guidelines* for a successful Market or Festival  (*Producers don’t do Rules; ‘everything is negotiable’)

Over the last decade I have assisted new Producers as they attend their first market or festival.  Here are 20 tips to help you enjoy the event while looking after yourself, your project and your professional reputation.

1. PRODUCING IS NOT COOL – tragically for us all, if you haven’t been completely humiliated you probably haven’t really financed your project.  Be warm, not cool, and be all the things that make you a Producer – an Advocate, an Enthusiast, an Eccentric, a Charmer and an Artist.

2. PRODUCING IS NOT A COMPETITIVE SPORT – help each other.  It is so rare that you are ever genuinely competing with your fellow producers – you have different taste, projects, Directors and are approaching different investors at different times.  By working as a friendly colleague you will not only help others but will get their help in return.  And you wont be alone as you go about the often frightening business of pitching into the marketplace for the first time.

3. DO NOT PITCH UNLESS ASKED TO DO SO. 

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