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Truly Free Film

Too Much Too Fast: The Seductive and Devastating Effects of Early Celebrity

By Morgan J. Freeman

This story won’t shock anybody who knows me — but I’m hoping it might help some who don’t.

When my debut feature, Hurricane Streets, won an unprecedented three awards at Sundance in 1997 (Audience Award, Best Director, Best Cinematography), I thought I’d arrived at the age of 27. I was sure of it. All my hard work had paid off and I was, as they said, “set.” With the struggle behind me, it was time to celebrate, to bask in the glow of my crowning achievements and settle in as one of our industry’s top directors.

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But early success went straight to my head. Bigtime. Something shifted when I won those awards — my ego was fed a huge dose of You Rule Pie — and I was consumed by it. I became completely self-absorbed with my achievements and couldn’t celebrate them enough. Fueled by a false sense of my place, I lost sight of my way — and had zero ability to capitalize off the moment in a sane, strategic way. I skipped key industry meetings, canceling last minute if at all; refused a meeting with an A-list actor because a producer wanted to be present; boycotted a critical on-set budget meeting with a financier so I could watch X-Files (he now runs a studio); was more interested in dating the lead actress than directing her; and showed up on set with last night’s party all over me.

When my agent, manager or lawyer advised me to clean up my act, I fired them (usually over vitriolic late night emails). Without really grasping what was happening, this small window of opportunity — one I perceived as permanent, as “mine” — slammed shut. And by the time I came to six years later, it was as if it had never really been opened at all.

I was 33, scratching my head, wondering what the fuck had just happened?

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Truly Free Film

Antonin Peretjatko on his film The Rendez-vous of Deja Vu

By Antonin Peretjatko

The first surprise that I had when I heard people talking about my movie was that everybody was seeing references to other movies.

Why does my movie provoque so much references to the audience ?

It’s interesting to see that the references vary on the country where the movie is screened : Monthy Python, Woody Allen,  Godard, Dino Risi… etc.

I think it is because of the way I made this film.

Colors are very saturated, there are also very few camera movements, it is not a fashion way to make a movie so it may remind of the 70’s or 60’s.

Plenty of movies come to the spectator’s mind. As there is a certain freedom in filming and very few self-censorship with people smoking, drinking and driving without safety belt, it may remind them of a certain period of cinema.

The freedom of filmmaking is also a way to escape from the routine where certain filmmakers or crews are making movies.

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Truly Free Film

Some Rambling about Internet Culture, Placemaking, the Collective Narrative and the Future of Movie Theaters…

By Justen Harn

The Cinemapocalypse

For many there remains something magical about sitting in a cinema surrounded by strangers invested in a story, recalling tales told around a campfire, everyone drawn to the light like one of Brakhage’s moths. These tropes, in and of themselves, are indicative of film’s romantic, metaphysical appeal, but perhaps more importantly for our purposes, they bely the importance of the context within which moving images are consumed.

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Given the sanctity of this near­century­old film­going ritual, why is it that movie theaters are struggling now more than ever to attract an audience? Even in the absence of current technological trends,at present the typical home­viewing experience cannot come close to that of watching a film projected on a 50 foot screen in a movie theater. To paraphrase Ted Hope, the trouble is that large box theaters, and many small art house theaters, while able to offer an unparallelled experience, are entirely dependent upon mass market cinema releases, products developed based on predictability and maximizing returns.

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Issues and Actions

Filmonomics: Thinking in Money

By Colin Brown

Hollywood has always fallen hard for films about scam artists and their clever schemes. Even before American Hustle and The Wolf Of Wall Street, there was Catch Me If You CanHouse of GamesThe Spanish PrisonerThe GriftersThe Sting, Paper Moon and seductive confidence artists stretching all the way back to The Lady Eve in 1941. The cons vary but the tricks remain much the same: victims are fooled into trusting in a stranger’s good faith through greed, vanity, opportunism, desire, compassion, desperation and any other basic urge you can name. It is easy to see the greenlight appeal of such stories. Not so much because of Hollywood’s own history with charismatic charlatans, or even because their conniving tales can provide such giddy entertainment, but because filmmaking itself so often involves elaborate self-deception and blind trust. The human lust for storytelling, and the constant craving for money required to feed that, is such that some of the strangest bedfellows are thrown together in the name of cinema.

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For a taste of just how surreal some of those couplings can be look at the duo behind Envision Entertainment, the financing outfit that burst on the Hollywood scene a couple of years ago. The two men writing the checks at that company, Remington Chase and Stefan Martirosian, are as colorful as many invented movie characters, at least judging by this article in L.A. Weekly that has become the astonished talk of the town. And yet here they are right in the thick of Oscar contention as the backers of the pedigree war drama Lone Survivor starring Mark Wahlberg. Chase, according to that article, admits to being an FBI informant; for his part, Martirosian acknowledges altering the spelling of both his first and last name in film credits so as to avoid a contested 1993 cocaine trafficking conviction showing up in online searches – the kind of details that make their involvement in such upcoming projects as The Girl Who Conned The Ivy League so much more tantalizing.

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Truly Free Film

How the One-Sheet Poster Points the Way to Social Media Success

By Reid Rosefelt

One-Sheet-PosterHave you ever thought about the miracle of the humble one-sheet poster?

Whether a film costs a hundred thousand or a hundred million–it gets the same 27” by 40” poster in the display case.

Now imagine you prefer squares, so you make 40” x 40” posters for your independent film.  Or maybe you’re nostalgic for the good old days of Lobby Cards, so you make your posters 11” x 14” on sturdy cardboard stock. So now there’s room for 27” x 40” but you’ve elected to leave most of it blank.

But why would you do that?  It wouldn’t make any sense.  

But that’s what people often do in social media.   

Image orientation and size makes a huge difference on different social channels.  A tall picture on Pinterest is striking; a wide one is tiny. Tall pictures look great on Google+ too.  On the other hand, wide aspect ratios look best on Facebook and Twitter.

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Truly Free Film

Sundance 2014 Infographic Released

Data  shows  that  spending  on  indie  films  rivals  the  major  movie  studios      

Entertainment  Media  Partners   and  Cultural  Weekly  are  pleased  to  announce  the  release  of  an  in-­‐depth  infographic  exploring  the  state   of  independent  filmmaking  by  looking  at  key  data  associated  to  The  Sundance  Film  Festival.  Although the info graphic is below on the post, you can also access the full analysis here:

http://www.culturalweekly.com/sundance-infographic-2014/

 “This  is  the  first  time  anyone  has  tried  to  quantify  the  amount  of  money  spent  producing  independent   films  every  year,”  said  Adam  Leipzig,  CEO  of  Entertainment  Media  Partners.  “The  numbers  are  huge— over  $3  billion  per  year—even  though  each  film  is  financed  one  at  a  time.”      The  infographic  provides  an  eye-­‐opening  look  at  the  importance  of  The  Sundance  Film  Festival  and  the   movies  screened  there,  by  visualizing  data  on  films  submitted,  films  accepted,  financial  investment,   and  how  many  people  work  on  indie  movies.    It  also  offers  box  office  data  associated  with  films  that   have  sold  for  the  most  money  at  the  festival,  and  those  that  served  as  opening  night  premieres.

Leipzig  identified  these  key  findings:     

• Over  $3  billion  is  spent  annually  to  produce  independent  films,  rivaling  the  production   expenditure  of  major  movie  studios.

• Less  than  2%  of  that  $3  billion  will  be  recouped.  

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Truly Free Film

Advancing Film Education, Media Literacy, & the Educational Market For Film

Let's shoot!By Joanne Parsont

In a world saturated with screens and immersed in media, it is not just advisable to teach young people about film, it’s imperative. We all recognize the power of film to both inform and transform, and what better place to make that happen than inside a classroom (or inside a theater full of kids), where students are primed to be enlightened and inspired? As young people have become round-the-clock media consumers and creators, it has become that much more important for teachers to use media effectively in the classroom, for filmmakers to learn how to talk about their work in an educational context, and for students to be exposed to media professionals.

At the San Francisco Film Society, we’ve been working in the educational community for more than two decades, and it is some of the most gratifying work we do. As we’ve steadily built up our Education programs over the last few years, we’ve been trying to find a way to share that work—and the experience and resources we’ve cultivated—with the greater film and education communities outside the local Bay Area. So we are really excited about the great new web portal we just launched: FilmEd.

FilmEd. is