By Reid Rosefelt
Have you ever thought about the miracle of the humble one-sheet poster?
Whether a film costs a hundred thousand or a hundred million–it gets the same 27” by 40” poster in the display case.
Now imagine you prefer squares, so you make 40” x 40” posters for your independent film. Or maybe you’re nostalgic for the good old days of Lobby Cards, so you make your posters 11” x 14” on sturdy cardboard stock. So now there’s room for 27” x 40” but you’ve elected to leave most of it blank.
But why would you do that? It wouldn’t make any sense.
But that’s what people often do in social media.
Image orientation and size makes a huge difference on different social channels. A tall picture on Pinterest is striking; a wide one is tiny. Tall pictures look great on Google+ too. On the other hand, wide aspect ratios look best on Facebook and Twitter.
