Tag: Adam Klaff

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Truly Free Film

How Much Should I Charge For My Work?

Reprinted from blog.vhx.tv 

You just put a lot of blood, sweat and tears into making a movie – that was hard! Selling it shouldn’t be. But how much should you charge? Can you really put a price on genius? Probably not, but here are some tried-and-true guidelines based on our research that will make the decision to purchase it a no-brainer. Short on time? Skip to our quick guide. 

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1. Single videos (without bonus content) perform best when priced between $4.99 and $9.99.

  • Chalk it up to our mysterious brains: When people see a film for below $4.99, transactions don’t increase. Why undercharge for no reason? On the other end of the spectrum, films exceeding $20 drastically underperform, so it’s best to stay away from that territory.
    Continue reading “How Much Should I Charge For My Work?”
Categories
Truly Free Film

Subtitles Increase Traffic & Conversion Rates. Make ‘Em

Reprinted from blog.vhx.tv 

We looked at data for artists on VHX and found that adding subtitles means more sales. Why? More traffic + a higher conversion rate.

More people can see your film.

At the most basic level, subtitles allow you to reach a wider audience. Because, language! You spent all this time on your creative work, and now you want fans to see it. Subtitles open the door to your potential audience, who are in many countries and speak many languages. On the VHX platform, 48% of sales come from outside the US.

Subtitles also increase the traffic driven to your site from associated countries. Fans in Japan, watching your movie with Japanese subtitles, tell their friends about your movie. That added community immediately grows the potential buzz and social media reach of your content, as fans bring fans to your site. Our data shows that films and video content with subtitles consistently outperform those without subtitles.

Continue reading “Subtitles Increase Traffic & Conversion Rates. Make ‘Em”

Categories
Truly Free Film

Why Go DRM-Free? 6 Reasons To Start

We want to make sure you have the best gift in the best form to give all your friends, family, and loved ones this holiday season.  That’s why we put DARK HORSE up in a DRM-free form.  You can order it now right here.  We respect you — and we want you to still love us in the morning after the magic of the first time has gone.  Get up and ride again.  Giddyapp!

It makes me wonder: when will DRM-free be the usual way?  Sure you can get Dark Horse on iTunes or on Amazon but why not order it in a form that you can put on all your devices.  You know you will want to watch it again and again.

Here’s 6 reasons why everyone should release there work DRM-free:

  1. -DRM is a false sense of security.  People that are determined to not pay for your film will find a way, no matter what restrictions you put in place.  
    Continue reading “Why Go DRM-Free? 6 Reasons To Start”