Reprinted from blog.vhx.tv
More people can see your film.
At the most basic level, subtitles allow you to reach a wider audience. Because, language! You spent all this time on your creative work, and now you want fans to see it. Subtitles open the door to your potential audience, who are in many countries and speak many languages. On the VHX platform, 48% of sales come from outside the US.
Subtitles also increase the traffic driven to your site from associated countries. Fans in Japan, watching your movie with Japanese subtitles, tell their friends about your movie. That added community immediately grows the potential buzz and social media reach of your content, as fans bring fans to your site. Our data shows that films and video content with subtitles consistently outperform those without subtitles.
