“Media brands of the future will be built upon a core principle of agility, a fragmented model of multiple revenue sources, verticals, consultancy, research, events and online advertising.
Other earned revenue streams—such as event hosting, marketing services and web consulting, could become a critical component to the broader, long-term picture. For now, these various streams remain small, accounting for about 7% of the whole according to Pew, but that’s set to change.”
http://shaneoleary.me/blog/index.php/fragmentation-and-revolution-this-is-the-future-of-media
