This chart does a pretty good job explaining it.
Granted this
Tag: new model
This week I am presenting a new talk “How To Produce In The Emerging New Film Ecosystem”. This is not part of my “book tour” but really back to my gospel on the pulpit — my push to help drive us forward. I launched this new talk on Monday at AFM (sans any slides), and will follow it up today (Wednesday) in Napa (in an abbreviated format) and then off to Vancouver for Merging Media to really kick it home. I should have it down pretty well come end of the week I hope. I spoke a bit about this new rant to PlaybackDaily/StreamDaily and you can read about it here.
As both artist and entrepreneurs, we filmmaking types are stuck in legacy practices that have little applicability to the way the world is. We are holding back both the advancement of our craft and our culture, the cash and the capital. It is time to
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Film Is MUCH More Than A Product
Often when I go online to look for a film to watch, I end up feeling kind of dirty. I grow depressed. It is not just about the movies I find (or fail to find), but much more so about how they are positioned. Films are sold online the same way that shoes are sold — in a grid with no community interaction. We create jewels and then discard them as garbage, never unlocking the true power they hold. Granted, this is what we are aiming to change at Fandor, but it is still the state of the land when it comes to online cinema. We can do better.
I don’t like always being sold to — and I don’t know anyone who does. Yet, I feel that my humanity frequently is only acknowledged because I have money to spend. This is how it feels generally when it comes to online cinema. It feels that what is valued most about a film or an experience is its ability to generate profit. We are failing to recognize cinema’s unique attributes, let alone emphasize them to consumers. If we reduce a film’s value down to its potential for consumption will limit the business it can do.
Film is a transformative experience — at least good films are. They change us. They change how we perceive things. They can
Check it out! As the site says:
“From BOND/360 labs, CinePacks brings together the best of independent cinema in “pay what you want” digital bundles, allowing fans to discover great films that share a common theme. Each curated collection allows audiences to experience films that explore the communities, people, and stories tapped into the zeitgeist of yesterday and today.”
For awhile now, 99% of the films generated have essentially gone unseen. The film industry is finally waking up to this overall change.
Are we now prepared for the next step? And the appropriate one at that?
Yesterday, I tried to provide context as to why we must change the manner we pitch our stories, films, and storyworlds. Today I am pondering what a pitch for today might be?
The question though is much bigger than that. We have to ask what is the creative process — particularly the one that can hope to have a financial payoff of some sort in the end — when we have to look in so many directions and dimensions?
