Categories
These Are Those Things

Just Like PB&J, It’s Rock&Roll & Film

Founded by filmmaker Allison Anders and musician/daughter Tiffany Anders, Don’t Knock The Rock Film And Music Festival, Los Angeles has been bringing amazing off the radar films and live performances to the sophisticated music nerd and diehard music fan for the past 6 years.

For those of you who don’t know the fest, and don’t want to take my word for it, Variety just gave them a nice shout out.

Now the festival needs your help and has started a KickStarter campaign to show you how.  If you are in Los Angeles, you particularly don’t want to miss this, as the awards are, not surprisingly, a bit festival-centric.

Categories
Truly Free Film

KickStarter: The Good, Bad, & Ugly

I forget again who sent me this link, but I found CoffeeAndCelluloid’s post on their KickStarter experience illuminating.

Although I have yet to engage in a crowdfunding attempt yet, I have been contemplating. And I have been providing some advice, thoughts, and general consulting to those that have. I think the points Joey Daoud raises about needing to raise a fan base first, having some investment pre-committed, and needing to have supporters, promoters, and blogs lined up in advance are all right on.  He’s helping all of us learn how to make this better together.

Joey also posted many good links to bring more perspective on the whole crowdfunding experience:

  1. Kickstarter and Flattr
  2. How to Figure the True Cost of a Kickstarter Project
  3. Behavior Patterns of Kickstarter Funders
  4. Feature Film Editing and Kickstarter [Podcast]
Categories
Issues and Actions

Own Your Privacy (Again)

It’s a good week when people solve problems. I certainly know it is a lot easier to point problems out rather than solve them; it’s also pretty darn easy to just pledge some money to helping others solve some problems. And that’s why I am feeling good that four specific NYU students exist.

You probably heard of Diaspora on the web this week (but if you haven’t, now’s the time to catch up). Diaspora will be a decentralized social network hub that you the user controls.

the privacy aware, personally controlled, do-it-all distributed open source social network

You own the data; you choose who gets it. Remember back when so many people did not understand that they were not even on the web when they went onto AOL. Why have we been satisfied with going to a centralized social network hub just like we were back in the day with being on AOL’s portal? Particularly when the stakes on so much higher; we’ve been being SPIED ON for far too long.

We believe that privacy and connectedness do not have to be mutually exclusive. With Diaspora, we are reclaiming our data, securing our social connections, and making it easy to share on your own terms. We think we can replace today’s centralized social web with a more secure and convenient decentralized network. Diaspora will be easy to use, and it will be centered on you instead of a faceless hub.

They have had an amazingly successful Kickstarter raise.  That alone is truly inspiring.

Categories
Truly Free Film

Financing in a Post-Capital Plane: Reflections on Putty Hill’s Kickstarter Campaign

Today’s guest post is from Stephen Holmgren, Putty Hill’s producer.

Last winter, Putty Hill director Matt Porterfield and I met with a small group of friends at Matt’s house for a home-cooked Baltimore dinner. We were there to discuss fundraising ideas for Matt’s pending feature, Metal Gods, which we were determined to shoot over the summer. Matt had been polishing the script for years, and we were having success meeting great teen actors from local auditions. All we needed was some money to shoot and edit the movie.

We were open to working with production companies and investors on a variety of levels– wanting more than anything just to have something completed by our self-imposed September deadline. We had various budget levels, including a best case, worst case, and disaster scenario. We knew that, despite positive industry responses, the reality was that if this movie was going to happen it would most likely have to come from local financial support. We brainstormed a long list of ideas, knowing we needed to reach outside of friends and family, to people who supported the arts. At this point, Kickstarter was in its infancy and
not on our radar.

Categories
Truly Free Film

Miao Wang On The Secrets of Her Kickstarter Success

We have a guest post today from Miao Wang, director of Beijing Taxi, set to premiere shortly in SXSW.

A number of people have asked me for my secrets in regards to Beijing Taxi’s successful recent Kickstarter campaign. Frankly, the campaign’s success far exceeded my expectations. As is often the case, I simply had no alternative. I had gotten the last of my rejection letters from the post production grants I applied for. I had just received my invitation to have BEIJING TAXI’s world premiere at SXSW. It gave me a much-needed boost of energy and a deadline to push for! I knew having SXSW’s world premiere would be a crucial element in the fundraising effort, yet it was a couple of weeks before I could publicly announce it. The pressure is on! It was either get into mounting debt for the post production expenses, or do my best to raise as much as I can! It seemed like a win-win situation. I had heard about Kickstarter a few month ago, but didn’t manage to find an invitation to post a project until the last minute. Luckily my friends at Argot Pictures came to the rescue and helped me secured an invitation. I was due to start color correction and sound mix in two weeks!

Categories
Truly Free Film

Matthew Porterfield On Truly Collaborative, Egalitarian, & Economical Filmmaking

Matthew Porterfield directed 2006′ HAMILTON.  His new film PUTTY HILL debuts in Berlin on February 18th.  I was really impressed with Hamilton and leapt to the call when I heard he was using Kickstarter to finish the film.  I also asked him what he was up to.  The following is his response, and represents TFF’s first joint post with HammerToNail (additional photos available there).

2009 was the summer of my liberation. After three years developing a script I never made and marketing it to a sleeping industry, I declared independence and made a film without permission.

This film, my second feature, Putty Hill, will premiere this month in Berlin as part of the 2010 International Forum for New Cinema. It marks a fresh approach to American regional cinema that stands apart from the romantic, anthropological, and formally conservative examples that have emerged on the art‐house circuit in the last few years. This has little to do with my talent and everything to do with our means of production. Truly collaborative, egalitarian, and economical, the traits of our model appear in stark contrast to the division of labor and totalitarian authorship characteristic of most film productions, even those made on the smallest scale, still beholden to a model developed off the Pacific coast and commodified in the dead shadows of Manhattan.

As a commodity, independent film has failed. Yet, regional cinema, of all the arts, has the greatest potential to achieve something close to objective reality, if such a thing exists. Its ontological value cannot be denied. Yet, in order to reach its potential, regional cinema must be freed from the confines of the old marketplace and made in a manner that honors its subjects, its audience, and their environment as authors and players in a collaborative process of production and distribution.

Perhaps this is nothing new. We’re learning as we go. But, I’ll proceed as if our process is novel in these times, and for the sake of argument, if nothing else, detail the progression of Putty Hill from conception through development and into the early stages of distribution.

Putty Hill was born from the ashes of a full feature script called Metal Gods, which chronicled a week in the lives of a group of marginalized kids in Baltimore City who live and love heavy metal. I wrote it with my collaborator Jordan Mintzer. Determined to make our sophomore effort a memorable one (after our critically‐ acclaimed but relatively hidden first feature, Hamilton), we worked hard on developing a regional story with universal themes. In 2007, we began casting and assembling the ingredients to shoot in the summer of 2009. Money was a big concern – our low budget estimate was $350K ‐‐ and we peddled the project to everyone we knew and many we didn’t, inside and outside the industry.

In September of 2008, the screenplay was accepted to participate in IFP’s Emerging Narrative Program at Independent Film Week. This opportunity provided us with a chance to sit down with independent producers and financiers, and we had many meetings, friendly and informative, which resulted in broad smiles, handshakes and even some business cards. We followed up as best we could, but unquestionably, the most valuable thing that came from the week was a grant in the form of a camera rental from IFP and Panasonic. Going into Putty Hill, when we finally put Metal Gods aside, this was all we had: a camera, $20,000, and 12 days to shoot.Because we couldn’t find financing, our hand was forced, and there wasn’t the time to develop a new feature‐length screenplay. We decided instead, since we had cast, crew, and locations in place from our time spent in pre‐production on Metal Gods, to move forward with a five‐page treatment crafted from the experiences and environments familiar to the team we had in place. I hoped it was a feature, but was hesitant to call it one, having not directed such a brief and open scenario before.

In essence, Putty Hill wasn’t much on paper. It was an outline, a skeleton that my dedicated cast and crew, and the community at large through their unending support, brought to life. Each of us on production, from my students at the university where I teach, to my cinematographer, Jeremy Saulnier, were equally invested and involved in the success of the project. Every actor was non‐ professional; our AC was also the Head Gaffer; one of my producers had never worked in film before, neither had our script‐supervisor; my wife was the costume designer; our editor had never cut a narrative feature; local businesses donated food, services, and equipment; people took off work and didn’t get paid. Writing this, I realize I’m describing the familiar clichés of the low‐budget indie film experience ‐‐ it’s nothing new. Where this project differs from the norm can be seen onscreen, in the product, which honors the contribution of every component member of production. If nothing else, I’m confident of that. Plus, it’s sexy as fuck.

Though we’ve been invited to premiere at the Berlinale and SXSW, Putty Hill is unfinished. We’ve amassed over $10K in credit card debt, none of which has gone to compensate our post‐production team for their services. In addition to debts owed, we have large festival and marketing expenses mounting, upwards of $20K.

If our production followed the Pedro Costa model, let’s say, our post and distribution strategy follows the Four Eyed Monsters model, thanks in large part to Kickstarter, a site developed under the influence of the fundraising and marketing strategies originated and implemented by Arin Crumley. In keeping with our objective to focus on the local while reaching the widest audience possible, we’ve mounted two successful fundraising campaigns in Baltimore, Maryland, which have raised over $5K. These, in conjunction with the Kickstarter campaign, have helped us reach our projected goal of $10K in just one week. But that’s less than half of the money we estimate we need to complete Putty Hill and ready it for exhibition.

Ultimately, our methods of working and our limited resources have allowed my team the freedom to stay open to the potential for magic, which only appears when things are left to chance. There are no rules to follow to guarantee the emergence of magic (which, in turn, leads to an audience’s experience of surprise), but there are a list of things to avoid. I won’t go into them here, but you might guess what they are. Or maybe they’re different for each of us. As in life, when we wish to be free, we must be willing to break the rules and work outside the system, even in the face of poverty and obscurity. I make $20K a year, yet I’ll continue to pay my collaborators first. How about you, filmmaker? What do you make?

— Matthew Porterfield

Categories
Truly Free Film

Ten* Filmmakers I Would Crowd Fund*

In celebration of Arin Crumley & Keiran Masterton‘s success using Kickstarter to fund development of OpenIndie.com, I thought I would launch my annual grants. Or rather my annual promise of grants. Money! $ For Films! Free!*

If any of the following filmmakers had a crowd funding page for their next film (provided the film was $300K neg.cost or less), I would donate some money to get it made. And I would encourage others to do so.

Who would you fund?
I know there are more than ten* I could have listed, but I thought this was a good start, and you have to draw the line somewhere. Plus, being an indie film producer in a land that does not demonstrate that it values what I do, I don’t have enough cash to go beyond this list! And even still, my contribution would not be significant financially; it would be more of a vote of support in hopes that others would be encourage to support the culture they want. I would give in order to become part of their team, to hear what they are up to, to get updates.
I listed artists who have are all early in their careers — but have already directed a feature. I listed filmmakers whom I was confident could deliver a whole lot for a little. I listed filmmakers whom I am not already involved with.
Yet before I gave to any of these filmmakers, I would want to see a commitment to building audiences PRIOR to filming — say a pledge to not commence until they had collected 5000 unique fans. I would want to know that they had a plan to market and release their film that went beyond bringing it to festivals and hoping for the best. I would want to know that they would set up an e-commerce site on their websites — and that they had a website (which they refreshed with regular content). And of course I wouldn’t transfer the money until they had reached their goal in pledges. Then I would gladly give money to them to get that next film made (and not ask for anything in return other than the satisfaction of having helped).