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Truly Free Film

CHILDREN OF INVENTION: Why They Are Glad They Went DIY

Again today we have a guest post from Mynette Louie and Tze Chun, the producer director team behind CHILDREN OF INVENTION. The film opens this weekend in New York and their whole journey through DIY/DIWO distribution has been fascinating to watch and a learning experience for us all. They have been truly brave and really generous sharing a lot of information along the way. I really love this film and truly admire both of them. Please support their film.

Yesterday they shared their Top 10 Reasons Why They Turned Down The Distribution Offers They Received. Check it out.

Top 10 Things We’re Glad We Did

1.   Didn’t take an all-rights distribution deal. For reasons enumerated above, but most of all, for freedom!

2.   Played as many film festivals as possible, and traveled to as many of them as possible. We were one of the smallest films at Sundance.  It’s a great festival to premiere at, but the press does give most of the attention to the star vehicles and bigger films.  So, it was really over the course of the entire festival circuit that we got our buzz, awards, and reviews.  It was also great to interact directly with audiences, who essentially act as focus groups for your film.  We were able to discover what people respond to in the film, and which demographics respond best.  Building a relationship with your audiences is really important.

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Truly Free Film

CHILDREN OF INVENTION: Why They Turned Down 8 Distribution Offers

Today we have a guest post from Mynette Louie and Tze Chun, the producer director team behind CHILDREN OF INVENTION.  The film opens this weekend in New York and their whole journey through DIY/DIWO distribution has been fascinating to watch and a learning experience for us all.  They have been truly brave and really generous sharing a lot of information along the way.  I really love this film and truly admire both of them.  Please support their film.

Tomorrow they will share their Top 10 Reasons Why They Are Glad They Turned Down The Distribution Offers They Received.  Stay Tuned.

Top 10 (alright, 11) Reasons Why We Turned Down 8 Distribution Offers

1.    Couldn’t get straight answers about revenue projections, accounting and recoupment. Why this is bad is self-explanatory.

2.    Term was too long. Yes, it’s a lot of time and hard work to self-distribute, but we could always choose not to exploit some distribution channel if we figure it’s not worth it. We can’t, however, choose to get out of a 10 to 25-year deal. And if we did a 25-year deal, we’d probably be in old-person diapers by the time the rights revert to us.  And that’s just sad to think about.

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Truly Free Film

Ten* Filmmakers I Would Crowd Fund*

In celebration of Arin Crumley & Keiran Masterton‘s success using Kickstarter to fund development of OpenIndie.com, I thought I would launch my annual grants. Or rather my annual promise of grants. Money! $ For Films! Free!*

If any of the following filmmakers had a crowd funding page for their next film (provided the film was $300K neg.cost or less), I would donate some money to get it made. And I would encourage others to do so.

Who would you fund?
I know there are more than ten* I could have listed, but I thought this was a good start, and you have to draw the line somewhere. Plus, being an indie film producer in a land that does not demonstrate that it values what I do, I don’t have enough cash to go beyond this list! And even still, my contribution would not be significant financially; it would be more of a vote of support in hopes that others would be encourage to support the culture they want. I would give in order to become part of their team, to hear what they are up to, to get updates.
I listed artists who have are all early in their careers — but have already directed a feature. I listed filmmakers whom I was confident could deliver a whole lot for a little. I listed filmmakers whom I am not already involved with.
Yet before I gave to any of these filmmakers, I would want to see a commitment to building audiences PRIOR to filming — say a pledge to not commence until they had collected 5000 unique fans. I would want to know that they had a plan to market and release their film that went beyond bringing it to festivals and hoping for the best. I would want to know that they would set up an e-commerce site on their websites — and that they had a website (which they refreshed with regular content). And of course I wouldn’t transfer the money until they had reached their goal in pledges. Then I would gladly give money to them to get that next film made (and not ask for anything in return other than the satisfaction of having helped).