By Roger Jackson
Previously: VOD Myths vs. Reality
We’re often asked what makes Kinonation different from other VOD distribution companies. While we are both a content and a distribution venture, we tend to regard ourselves as – above all – a technology company. And it’s technology innovation that allows us to do things a little differently. Here’s what we’re building for filmmakers – 9 points that define our business philosophy and operational goals.
By Colin Whitlow
In this guest Filmonomics post adapted from his initial think pieces on the Cinema Research Institute (CRI) blog, CRI 2014 fellow Colin Whitlow explains why the film industry would benefit from a dedicated performance index – and how he is approaching building just such a valuable tool.
The film industry is weakened by the absence of an objective, transparent measuring tool for would-be film investors. Many mature industries have created an index to help the investment community get a read on the sector’s financial climate. The Dow Jones Industrial Average, a price-weighted average of 30 significant stocks traded on the New York Stock Exchange and the Nasdaq, serves as a real-time proxy for mainstream financial market activity and economic health. The Case-Shiller Home Price Indices, calculated and kept monthly by the statistical rating organization Standard & Poor, are well-respected indicators of real estate performance in the U.S. Even esoteric asset classes such as fine wine and collectible art have their own benchmarks. But the film industry has no such like-for-like barometer.
As a producer, not only do you need to understand the business of film, you inevitably have to explain it to your investors.
Your investment in
Last week not only were we making our own lists, we made others’ lists. Twice we discovered we made lists of appreciation in the film community. We are thankful folks find our posts and tweets useful. And we are pleased that such lists are made as they are helpful in discovering great information and people.
Thanks for including us!
Many of my friends ask me why I am not making movies right now. I am. I am working on one I love right now with my wife Vanessa. We are getting close to finishing as a matter of fact.
I feel I have never been a better filmmaker than I am right now. I love making movies and want to make my best work yet. However I have been given a tremendous opportunity to do something for the culture and people I love. I can not tolerate people not earning an equitable rate for their labor and talents. I can not tolerate people not earning a sufficient return for the risks they take. I can stomach good films not getting seen and it infuriates me when wonderful work barely makes an impact.
I am confident we can build it better. I am confident that good solutions will
I had the pleasure of participating in the panel “New Narratives: Building An Interactive Storyworld” at SXSW this year with Karim Ahmad of ITVS & Future States, Aina Abiodun of Storycode , and Mike Knowlton of Murmur. It was a lively panel and we packed the house.
I had a few takeaways from the panel I thought you might like me to share. 20 to be exact.
What was selling? How did it compare to the years before?
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