By Karim Ahmad
This is part 3 in a series of posts I’ve been obsessively writing on storyworlds. Part 1 was published on Indiewire, where I discussed the advantage of creating a spreadable storyworld for any piece of content. Part 2 was published right here, where I shared some takeaways from ITVS’ first major foray into building an immersive fictional web series – our fifth and final season of FUTURESTATES. Here, in part 3, I want to talk about another approach to building community through storyworlds that we’ve just recently adopted. A leaner approach.
The biggest drawback to the FUTURESTATES model was that we had to spend a lot of time and money before anything launched. And when you spend more time building in silence than you do sharing your creations, you can’t maximize sustained community engagement. But what if you could iterate an interactive story like FUTURESTATES over time? What if you could develop and prototype an immersive web series like any piece of software, and then audience test them like a TV pilot?
