A creative life is a precarious thing. Actions occur that could profoundly effect your ability to earn a living doing what you love. We get blindsided again and again, sometimes not recognizing things until they are too late to alter them. It’s one of the reasons I have tried to meticulously track for you what are the good thing and bad things happening in indie film these days. Yet, it seems to me we all need to do a better job of tracking them if we don’t want to get trapped in a future we won’t be part of..
My thought is that we should be able to define a series of issues in which we can put events, ideas, and articles into as they occur, helping each other stay on top of them.
The first step is to define the issues. That is what I am doing today .
Building a business is an incredibly challenging task. You must recognize a problem. You must find a solution. You must structure a business model that is viable, strong, and withstanding. You must raise money on an idea alone. You must assemble a team. You must prove a market. You must acquire a customer base. You must create. You must operate efficiently and effectively. You must scale. Most importantly – you must provide a return.
