About 3 months ago we made the decision to self-distribute BLUEBIRD in North America. From the beginning, our goal was to make an intimate, quietly affecting ensemble drama. For writer/director Lance Edmands, there was a specific kind of feeling he was trying to express with the film. There was a unique sense of loneliness, solitude, and isolation that was linked directly to a region of Northern Maine and the culture that permeates the area. Lance grew up in Maine, and he felt that these melancholy emotions stood in stark contrast with the great rugged beauty of the state. We wanted to explore that conflicted feeling in way that would resonate personally with a viewer. It was important to us to maintain the subtle, quiet tone of the film both in the way we made it and the way we brought the film to an audience. With that in mind, we spent the last year considering various distribution offers and scenarios as we traveled with the film to festivals.