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Truly Free Film

Diary of a Film Startup: Post # 20: Video-on-Demand Sales Tips

By Roger Jackson

Previously: Searching for Green Card

It’s now exactly 6 months since we started building KinoNation. We’re very close — a month or so — from opening the platform to the world. We now have deals with all the major US video-on-demand outlets, plus several non-US outlets. And doing more deals every week. There are never less than 2 films being uploaded to us at any time, and we have well over 100 movies in the Private Beta. We’ll have a representative at Berlinale and the European Film Market next week, and I’ll be in London in the spring to cement a series of deals with VoD outlets and content owners there. We have big — but also realistic — plans for 2013.

So I now feel moderately qualified to give advice on how to make a film stand out from the crowd — and it’s VERY crowded — in the world of video-on-demand. It’s all too common for filmmakers to pour time and money and passion into making a film, and then fall short on some basic sales elements. Video-on-demand platforms are remarkably similar to video stores. Both are segmented by film genres, and both have lots of titles arranged in some sort of grid — whether online or on-demand TV or on store shelves — that encourage consumers to scan dozens or even hundreds of titles quite rapidly. And then move on. So you have to grab audience attention within a couple of seconds. That’s not much time.

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Issues and Actions

Replace “Journalist/Journalism” With: “Filmmaker/Filmmaking”

Reading this post by Jay Rosen in PressThink this morning, it sure is clear the Film Biz is besieged with many  of the same problems and misconceptions as Journalism is.  My thoughts below are a reflection through my lens of what Rosen wrote on his site:

Good stories are built on commitment & focus — which is very hard to do when you have to do something else to earn a living.  We can’t just rely on each

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These Are Those Things

Talk To Me About A Recent Error You Made

What did you learn?

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Truly Free Film

The Independent’s Guide to Film Exhibition and Delivery 2013

By Jeffrey Winter

2012 was a profound and often painful year in terms of the rapid technological change impacting the delivery and exhibition of independent film.

2012 was the year we wrapped our heads around the idea that there are virtually no more 35mm projectors in theatrical multiplexes, and that the Digital Cinema Package (DCP) has taken its throne as king – right alongside its wicked little stepchild, the BluRay.

2012 was the year it became clear that the delivery and exhibition formats we’ve been relying on for the last few years (especially HDCAMs) are no longer sufficient, and that in order to keep pace with the marketplace, we must now embrace the next round of digital evolution.

There are many filmmakers who will now want to stop reading, thinking “ughh, techie-nerd speak, that’s for my editor and post-supervisor to worry about.” You may believe you are first and foremost an artist and a storyteller, but in today’s world your paintbrushes are digital capturing devices, and your canvas is the wide array of digital delivery systems available to you. To shield yourself from the reality of how technological change will affect your final product is to face sobering and expensive complications later that will dramatically impact your ability to exhibit your film in today’s venues (including film festivals, theatres, and other public screening venues), as well as meet the needs of distributors and platforms worldwide.

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Truly Free Film

Forward! Get Klout

By Rob Millis

Love it or hate it, Klout is a very useful tool that tracks your social networking influence. Klout is like a credit score, but for social networking. The system constantly updates your score based on how much you are engaging with your social network, and how much they engage with you. If you’re inactive for a few days, your score will begin to drop; if you have a hugely popular post to Facebook it will quickly rise.

The constantly moving Klout score can be a great informal gauge of your activity, and the way Klout sorts your most popular activity can be a surprisingly effective