Why get dressed up and hang out with the sexy nurses or the bloody zombies? Stay inside where it is safe and catch up with classic cinema. You don’t want to go to your grave having to say you never did, do you? It’s free, unless you actually value your time. What’s 84 minutes to you? Come on give it over to one of the creepiest monsters of all time!
Hat tip to Open Culture (again!)
By Laura Hammer
As PMD on Leah Meyerhoff’s I Believe In Unicorns, part of my job was to send newsletter updates to our base of supporters. Newsletters are not just for announcing screenings! They are an integral part of audience engagement and get people involved in your project as early as development stages. Your subscribers email boxes are flooded with newsletter campaigns from companies and projects and they will barely have time for yours. Do not bother them with something hideous (lacking design effort) and difficult to read (text too small or the length of an encyclopedia).
Newsletter layouts have four essential components: Header, Body, *Sidebar, and Footer. *Depending on the layout you pick you may have no sidebar, one, or multiple sidebars! If choosing multiple sidebars, I would advise picking a layout where these columns are below the main body text and above the footer. Choose wisely and investigate your own email box for designs that stand out.
George Lucas has always been an “inspiring package of entertainment”. To me, he represents a distinct strand of indie: the entrepreneurial artist. A great vision that recognized how to maximize the business proposition inherent in a story world and it’s execution. How much money did his model draw into the industry, dreaming of a repeat success? I suspect it has given birth to thousands upon thousands of cinema babies. Once we start recognizing the affinity that the creative industries have with start ups and general entrepreneurial ventures all share, we will be able to properly measure Mr. Lucas’ effect — and it will be awe-inspiring indeed. But that is not the only reason I remain optimistic at this latest stab at media consolidation. Or should I say “despite” this latest stab?
