Again today we have a guest post from Mynette Louie and Tze Chun, the producer director team behind CHILDREN OF INVENTION. The film opens this weekend in New York and their whole journey through DIY/DIWO distribution has been fascinating to watch and a learning experience for us all. They have been truly brave and really generous sharing a lot of information along the way. I really love this film and truly admire both of them. Please support their film.
Yesterday they shared their Top 10 Reasons Why They Turned Down The Distribution Offers They Received. Check it out.
Top 10 Things We’re Glad We Did
1. Didn’t take an all-rights distribution deal. For reasons enumerated above, but most of all, for freedom!
2. Played as many film festivals as possible, and traveled to as many of them as possible. We were one of the smallest films at Sundance. It’s a great festival to premiere at, but the press does give most of the attention to the star vehicles and bigger films. So, it was really over the course of the entire festival circuit that we got our buzz, awards, and reviews. It was also great to interact directly with audiences, who essentially act as focus groups for your film. We were able to discover what people respond to in the film, and which demographics respond best. Building a relationship with your audiences is really important.
