Categories
Issues and Actions

$2 Billion For Broadband Expansion

The NYTimes reported today the Stimulus Plan expected to pass the Senate has $2B allocated to broadband expansion in underserved areas.  Currently 25% of the country still does not have broadband, but even still their were Senators who were not supporting this aspect of the bill.

As FastCompany pointed out, broadband expansion has a great ripple effect on the economy: 

more broadband access would create a so-called “network effect” stimulus: Consumers can spend more by buying online, businesses can save money by digitizing their dealings, and the overall speed and cost of communications can be improved. The Internet could bring a whole new host of entertainment, service, utility and products to underserved citizens, both saving them money and encouraging new spending.

I doubt the film industry had anyone actually lobbying for this passage, but it should benefit all of us.  Some short sighted folks will see this as giving greater access to pirates in the boondocks eager to grab for free what they weren’t paying for to begin with.  As the media stokes such hysteria, they are missing the real issue: the lack of a functioning consumer-driven model.

Hopefully this will bring greater focus to all in the entertainment industry to come up with a new model. I firmly believe everyone will be willing to pay for access to high quality content as long as it is available where you want it, when you want it, and how you want it.

Categories
Truly Free Film

It Could Be Getting So Much Better All The Time #7: Demand The Auteurs!

Mike Ryan, producer of the lowest budgeted film ever nominated for an Academy Award, producer & co-conspirator of both Todd Solondz’s and Bela Tarr’s latest opi, frequent contributor to Hammer To Nail, and all around opinionated mofo and raconteur (bless his bbq & bourbon lovin’ soul) had this to rant:

For me one of the scariest aspects about the future state of indie film is not the problems connected to distribution (though they are formidable and problematic for other reasons) but instead I am most worried about the future DEMAND for the auteur driven films that I love. I am not into film because I like to sit and watch moving photographs of talking heads, I like cinema that gives me drama in a form that is unique, specific and distinct from any other medium. Most movies really are just filmed radio shows, driven by talk, and that’s not why I am into the film medium. The problem is not just getting true auteur driven cinema made but the problem is about maintaining the demand for that kind of cinema. Unfortunately the types of ‘solutions’ you are proposing do not address that aspect of the problem. In fact ,watching ‘films’ on computers or, god forbid, hand devices, will only further reduce film literacy and increase demand for these types of ‘filmed radio shows’ that play best on tiny screens. For me ‘indie film’ is not a business model that worked for twenty years because films were made for cheap and sold high. For me indie cinema is about artists expressing themselves in a way that was NOT overtly commercial. The ‘decline’ did not just start last year, in my opinion it started with SEX LIES AND VIDEOTAPE, a generic filmed soap opera that was made cheap sold high and shifted the ‘success’ criteria from individuality and formal innovation to box office numbers.
So my ‘solution’ would be more connected to maintaining/creating an appreciation for the true cinema experience. I would like to see that arts funding (Redford mentioned that he hopes that Obama may be arts friendly) be earmarked for cinema programs in local museums/libraries. This means projecting actual film prints of both classic art house films and contemporary work by true cinema auteurs, in the style of the rep theaters of old.

I do believe that trends move in a dialectic counter swing pattern: the current generation of 18-25 year olds are buying more vinyl than ever before, this is the first generation in which parents did not own a record player and so the kids have become curious and have discovered the joys of uncompressed music. Yes indeed an acoustic guitar sounds very different on a record than compressed on an MP3 and consequently small record stores across the country are hauling the old crates out of the basement as cd inventory decreases. Likewise, Starbucks announced massive layoffs yesterday, stores all over the city are closing and yet MUD COFFEE and other indie coffee store fronts are doing great business. Untill Starbucks came to NYC it was hard to find a decent strong cup of coffee, Starbucks raised the bar on coffee literacy and that allowed other places like MUD, who serve way better coffee than Starbucks, to prosper. Likewise Tower records on Broadway closed and the tiny specialty store OTHER MUSIC is still open.

So I am hopeful that in the future age of VOD DOD on your IPOD the demand for true cinema will return. In my dreams Bela Tarr will be recognized as the living God that he is and demand for his films to screen will increase because it CANNOT be seen on a computer or hand device. But , I still think we need a little help from big bro to keep cinema alive while we weather this transition period so my ‘solution’ would be in directing government art money toward local cinema museum/library screening clubs.

Categories
Bowl Of Noses

Read Before You Buy

Lookybook is a great website that allows you to look at a whole picture book before you buy.  Okay, okay: we know most of you think you are too big for picture books, but let me tell you something: as old as a nose grows, good work still smells just as sweet as the day the first nostril fell off the vine (can you put two colons in the same sentence?  isn’t that like having four nostrils?).  

And what if you want to find a good new book — one that is not a hand-me-down to your four year old brother or that five year old girl who lives next door?  How are you going to do that if your parents don’t want to take you to a book store?  You have to give the little ones something fresh now and then don’t you?
Or maybe you need to get some ideas for the kids’ book you are going to draw or write this weekend?  Didn’t know you were going to do that?  Do you know how much college costs these days?  Better start to earn some money — be you a parent or a kid.
Anyway, one of the neat things about Lookybook is you can build your own bookshelf and place all the good ones on it — which will help that girl and your brother know what’s good to read.  Here’s just one of their books.  It’s much bigger on their website, but if you click on the eyes here, it will grow like Pinocchio‘s nose — but not for the same reasons!


Categories
These Are Those Things

Simple Is Best (Well, Maybe, Best After Complex)

BankRobber music hipped me to Anni, and I was immediately won over by this song and video.  Granted, in my dreams I play a fiddle (some people fly, others breathe underwater, but me, I fiddle).  I just got her new disc Rockwell and it is one of the bright spots on the horizon for the weekend (NY Comic Con being another!).  I find myself won over more and more by the simple things.  Give me a unique voice and unique style, and I’m there.

Categories
Truly Free Film

The Workbook Project Podcast on iTunes

Didjaknow The Workbook Project had a podcast that you can download?  I didn’t until yesterday.  Oh happy day.I just subscribed.  More knowledge to be gained as I walk these mean streets…

Categories
Truly Free Film

14 Steps To A Social Media Plan

Seybold Scientific had a great posting on what you need to do build an effective social media plan.  It’s written for businesses but is easily adaptable for film.  Read the whole thing, but here’s a brief on the first four:

1) Clearly articulate who your stakeholders are before you begin.
2) Clearly articulate the key issues these stakeholders care about as it relates to your offering. Use a bulleted list with no more than three or four words per item.
3) Begin by researching which, if any, top bloggers are discussing these issues. 
4) Inevitably, any substantial subject matter area has a back channel where top bloggers and influencers chat.

Categories
Truly Free Film

It Could Be Getting So Much Better All The Time #6: Marketing Money

Actress, writer, director, producer, political activist, choreographer, and independent film enthusiast Rosie Perez knows, it’s all about the money:

If you do not have the realistic financial support, outside of your production buget, to promote and advertise your film in the same way studio supported films are, the possibility of a successful box office is lessen, which then lessens the possibility of financial support for your next independent film project, regardless of it’s content, which then hurts the future of all independent films.

Most independent film makers and lovers would say that it’s not about making a profit but that is naive and pure independent snobbery. If your film is not marketed to the masses or even just to the independent film lovers’ community in a relevant way, the chances of making a substantial profit is not likely. If your film does not make a substantial return, your film will be considered a failure. If your film is considered a failure, just based on the box office and not on the content, the studio’s, distributors and future independent financial investors response will be that independent films do not work and will be hesitant to support other projects! This is a hard truth that “we” as independent film makers do not want to accept. Well, we can not afford to be blind any longer.

Marketing dollars for television ads, magazine and newspaper campaigns, movie trailers shown not only online but in theaters , press junkets, billboards or at least poster snipes are
vital. Even the “festival” route takes a lot of money after your submission is accepted – word of mouth just does not cut it anymore and if you do not think this is true you are fooling yourself. This is not a part of selling out, it is being business smart about getting your independent, artful and important film seen by as many as possible!

Independent film makers must be competitive and this can be done with out losing our souls. We can be market savvy producers with out selling out our product. We get on our high horse and say amongst ourselves that we do not care about the box office, we care about the content of our films, which we should and do, however, in the real cruel world we must care to an extent otherwise we will be left in the dust.

Much hard love to the Independent Film World,
ROSIE PEREZ