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Truly Free Film

A2E 1.0 Wrap Up: The Road To Sustainable Truly Free Film Culture

1 down, 99 to go.  I look forward to the day when the need for A2E is no longer.  But that sure ain’t now.  We need to launch new iterations in new locations with new participants.  We need to build on what has started.  We need to put the entrepreneurial knowledge into the filmmakers’ tool kit.  We need to make filmmakers as savvy with the platforms as they are with the creative aspects.  If we want a sustainable, diverse, and ambitious filmmaking culture, we need to make sure that the creators and their supporters are the direct financial beneficiaries of the work they generate.

Here’s the initial wrap of round one.  Much more to come:

Categories
Truly Free Film

Younger Audience & Creators Tell Old Fogies To Wake The F Up!

Guest post by Audrey Ewell

Ted Hope invited me to do a guest column about attracting a younger audience to indie film, after I commented on a column by Robert McLellan at Globalshift.org.  That column was a recap of the debate between Hope and Jeff Lipsky during a Cagematch at IFP Week.  You can read it here: http://www.globalshift.org/2010/09/19/indie-film-can-art-house-theaters-attract-a-young-audience/.)

The column’s final statement, attributed to Hope was this: “It all comes back to having a relevant and compelling story and telling it well.”  That is an oft-repeated statement, and I noted in the comments that what mattered more to this crowd was plot, subject and genre.   So who am I, and why should my opinion matter?

I’m the director and producer (along with my partner, Aaron Aites) of the documentary film, Until The Light Takes Us.  I am 34 years old, white, female, I love Antonioni, Fellini, Marker, and science fiction.  I have Gizmodo, The Huffington Post and The Economist on my Twitter stream.  I own three video games consoles and I’m currently on level 7 of Halo: Reach.  I listen to indie rock, stoner/doom, experimental, dubstep; and I am often on my boyfriend’s and friends’ guest lists when their bands play shows.  I am the audience you’re (they’re, we’re) trying to reach, + four years. But I’m immature enough to let those four years slide.

Categories
Truly Free Film

Theatrical: To Do… or NOT To Do.

Today’s guest post is from Orly Ravid of The Film Collaborative.

Theatrical: To Do… or NOT To Do.
(or perhaps more, HOW and WHEN To Do):

We all struggle with this, filmmakers, distributors alike. I remember giving a presentation to distributors about digital distribution and theatrical came up. I talked about the weirdness of showing a film 5 or 6 times a day to an almost always-empty house save a couple showings. This makes no sense for most films. When I released Baise Moi in 2000 we broke the boxoffice records at the time, and the “raincoat crowd” did show up at the oddest morning hours, but that is the exception, not the rule. Not every film has an 8-minute rape scene that just must be seen by post-punk-feminists and pornography-lovers alike. It’s an odd set-up for smaller films and it’s not the only means to the end we are looking for.

Recently The Film Collaborative released Eyes Wide Open in NYC, LA, Palm Beach and Palm Springs. We have a little over $10,000, all in it will be about $12,000 tops). We have made our money back and the great reviews and extra marketing / visibility will drive ancillary sales but we also did not invest or risk too much as you can see.