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Truly Free Film

Hey Filmmakers, You Guys Are Next: A Word of Warning from the Music Industry

I feel most filmmakers are looking at this moment in time as an age of opportunity. But having gone through this revolution already in the music business, I feel compelled to tell you why right now we should be questioning everything.

There are countless comparisons between the music and film industries. On the critical side, both traditionally have had an extremely insulated network of good old boy executives who know little or nothing about the creative process, yet try to tell you how to make your art. Both have a history of obnoxious fat cats living in excess. Both still have an endless string of gatekeepers that have a stranglehold on the means of distribution, and who rarely showed much love for independent creators except with lip service at the cool film festivals.

But the internet revolution is changing all of that, so I decided to take the past 2 years away from my career as a music producer to make a documentary about this fascinating and often misunderstood subject that is near and dear to us in the creative world. The film is called Unsound, and it uncovers the dramatic collapse of the music industry and its impact on musi­cians and creators of all kinds. The film reveals the larger story of how the unintended consequences of the internet revolution go well beyond the music industry, impacting creators of movies, books, software, journalism and more. Although there are so many positive changes in both the music and film industries, what is more interesting to me is what most people don’t know. So I decided to take a more critical look in this film.
 
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The music industry was perhaps the first to go through the digital transition. For better of for worse, the smaller file sizes of music made it a primary target for piracy over the much larger sizes of films. By watching the mistakes made by the music industry, and having a few years head start to prepare, the film business has really had an enormous advantage over the music business. But this does not mean all is well.