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Truly Free Film

35 WAYS TO KEEP THE FAITH IN TRULY FREE FILM

I was invited to speak in Amos Poe’s “Media & Mavericks’ NYU Film School Undergrad class last month. Salman Rushdie and Abel Ferrara spoke before me. Patti Smith was set to follow (so does that mean I’ve opened for Patti?). How could I say no to Amos? Particularly when it was in such illustrious company? His offer to speak got me thinking about what have been the underlying philosophies that have helped me enjoy a prolific life in a capital intensive mass market art form. I entered the film world with the belief that I would be denied access to my lack of connections, class, and rarefied tastes & desires. These “philosophies” that I found, be they mantras, or just helpful reminders, have driven me through the decades and continue to fuel my fire. I hope they help to inspire more good work of yours and want to hear what additions you have to this list.

To understand the underlying principals that guide me though, requires the proper context. Producing is a much different pursuit than pure artistic creation; producers bridge art and business. We facilitate many voices. Our work is as much about helping the work connect with others, as it is about getting it made, or made well. What we create, enables others to create — or just the opposite: our failures make it harder for the next to step ahead.

Producing remains a difficult pursuit to both get started in and to sustain — particularly producing independent films, or truly free films. The mantras I tell myself have done a great deal to both get me started and to maintain. The forces that are out there that are motivated to discourage you or corrupt you are quite powerful. The bad often gets more attention than the good; it certainly makes more noise. How do we fortify ourselves to sustain in face of the negativity?

In an industry populated (thankfully, not exclusively mind you!) by narcissistic, deceitful, misanthropic, malcontents, that rewards repetition and encourages defensive action, how do you maintain a commitment to diverse and ambitious work of all forms?

1. Know that what you have to say matters. Make sure you communicate it.
2. Remember that the world can be better and work to take it there.
3. Don’t ask or wait for permission.
4. Creativity is the essence of life — so create.
5. What people want most is to connect and to relate (and having fun and learning rate pretty high too).
6. Don’t wait for others to lead, succeed, or even try. Leap forward and over.
7. Subscribe to authenticity, and emotional & political truth.
8. Believe in the wisdom of others, and listen to them.
9. The outside has a clearer vision of what is really inside than those in the center; those on the periphery are the ones who really know what is going on.
10. Focus on the reality of the present. Power lives in the past and can’t see the moment you are living in.
11. Question Power’s authority. The Status Quo is always the most conservative.
12. There is no security to be had — there’s no reason to strive for what doesn’t exist.
13. Action is always a good alternative; stop waiting. Let impatience be a virtue.
14. Never be ashamed of your passion. Let your exuberance show.
15. Learn and take, but don’t climb. The ladder leads to the plantation.
16. Will to fail. Don’t deliver proofs but strive to be the eternal student/amateur. Don’t settle for your work to be a proof of what you know, but make it a proof of your desire to know more.
17. Embrace your limitations.
18. To hell with your limitations!
19. Don’t worry what others think (about you, your work, the way you look, act, speak, write, etc.)
20. It can never be about the money.
21. Lend a hand; it’s not just about your work.
22. Get it done and move on. Next!
23. There’s a much bigger world than just what you do. That’s what really matters.
24. Pet the sweaty; don’t sweat the petty.
25. Power comes to those that work.
26. Don’t ever expect to get it all done; there’s just too much to do – and that’s a good thing.
27. We are mayflies on the windshield of history.
28. Time is our most limited resource. Value it. And respect the time of others. Most of, don’t squander it. You are going to die soon.
29. Respect your & others’ labor; it is how we use time.
30. Respect the results of your labor; give them proper context.
31. Encourage choice (vs. impulse) even if that choice is not yours.
32. Process shapes more than intent does. How you do it needs more effort than what you want to do.
33. Enjoy, wonder, respect, revel, & rejoice.
34. You are obligated to and responsible for the world you live in.
35. Don’t let others’ bad ways effect your good behavior.

If I can have my every action reflect these beliefs, then everything is going to be okay.

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Truly Free Film

Doesn’t This Make You Want To Go Out And Make Some Movies?

Okay, if it doesn’t make you want to make them, it should make you want to see some.

Cassavetes Retrospective (trailer) from Cinefamily on Vimeo.

I continue to be 1000% impressed with CineFamily’s programming. Watching this I dream that all of LA changes its tune and starts aiming to make movies of emotional truth. Well a guy can dream…

Check out the entire Cassavetes program this month in LA at Cinefamily.

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Truly Free Film

IndieFilmFinanceModelV2011.1 : The Ten Factors

Last week I went into some of the factors determining how the Model for IndieFilmFinanceV2011.1 may be set. Previously, over at my old home, I spent some time trying to better define that model. If you were taking notes you probably recognized that what follows below ARE a the key factors, but I thought it was worth jotting them down for our cheat sheets:

What Ten Factors Are Needed To Get Your Film Financed By Something Other Than Love Or Insanity:
1. Price point / negative cost below $5M;
2. “Estimated” Foreign Value at 80% or higher of negative costs;
3. Track record of collaborators in US Acquisition market to project 25% of negative costs;
4. Utilization of Soft Money/Tax Benefits as revenue — not enhancement;
5. Manufacture desire: inject freshness & an ability to cut through the noise;
6. Predetermined & Accessible Audience;
7. Aura Of Inevitability= Polished Script+Show Reel or Look Book + _________?
8. Urgency of the deal;
9. Something old (proven genre)
10. Something new (fresh scent).

What does this all add up to? Is there a formula we can use? I think so. Why don’t we just get to that another day? Stay tuned…. Much more to come on this subject.

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Truly Free Film

Thomas Mai On Today’s New Film Business

Have you heard Thomas Mai’s presentation on Social Media and what it means to the film business? I had the good fortune to witness it this past summer, and thus am very happy that it is now up on the web for you all to benefit from. Thomas used to run Trust Film Sales which handled Lars Von Triers’ films and many others. These days he generally travels and spreads the social media gospel for the filmmaking set. The full presentation runs an hour, but frankly if you are reading this now, you must take the time this weekend to make sure you are up to speed. I am sure you will be glad you did.

Thomas starts things off with a video on the rise of Social Media. Even if you’ve seen this before, it still is stunning. His lecture begins about four minutes in. I am eager to hear your thoughts on this.

Thomas Mai Presentation ETMA, Strasbourg from Thomas Mai on Vimeo.

So what do you think?

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Truly Free Film

Free Money for Your Transmedia Projects!

Well… Tribeca is helping that heaven get a tad closer to your daily existence. The deadline to help shape it is coming up fast, so in case you missed it…

Tribeca has launched a new media fund and they want your input now on how to shape it, guide it, and make it work best for your needs. How sweet is that? As their site informs us:

We are really excited about this new fund at the Tribeca Film Institute. New technologies are allowing filmmakers to tell stories in new ways and to reach audiences in direct and dynamic ways. Submissions will open April 4, 2011 but before that we have decided to solicit feedback on how to shape our submission guidelines. Why?

Because we want to create an open dialog about what is possible in this new field. In this same spirit of collaboration, we will soon be launching an online resource for media producers and seasoned cross-platform practitioners to share best practices, case studies and discoveries in this field.

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Truly Free Film

We Are On The Verge Of A New Creative Culture

We are! We are! We are! Here’ s the proof. I got to participate in PressPausePlay, a documentary that will be premiering at SXSW and seems to have covered a wide array of the disruptive voices pushing out of the past into this bright glorious future. Truly free film will find it’s compatriots in all other forms as the audience becomes the creators and the barriers between all sectors break down. Check out what is to come next…

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Truly Free Film

Wake Up Early & Join Me Tomorrow…and maybe I will give you a free gift (seriously)…

I know told you before, but why say something once when you can say it two or three or more times? I am here to help. I am here to share what I have learned. I am here to offer some hope. At least for the moment…

So tomorrow I am participating in two public events. One is free. The other you have to pay, but the money goes to support a great organization (IFP). And to someone who knows the secret word and meets me at either of the events, I have a gift to give you. So if you come to either….

x

And by either I mean:

tomorrow’s IFP ScriptToScreen conference where I will be moderating a case study of MARTHA MARCY MAY MARLENE with Borderline films, including writer/director Sean Durkin, and producers Antonio Campos and Josh Mond.

DIY DAYS NYC where I will be conducting a conversation with indie film producing legend Christine Vachon.

Come find me and stand on one foot while you tell me the actual name of the Lou tune that Mike Connel in the movie I did with Greg Mottola butchers the title of, and I will give you a couple of DVDs and other swag, and of course thank you for coming. I might as well as start clearing out those closets, right?

Sometimes I feel like I am an infomercial, so why not give out the indie equivalent of a knife set?