Finding what you want to watch when you want to watch SHOULD be the easiest thing in the world. It still will always be hard to know what you want to watch, mind you — but if you do, you should be able to find it.
In terms of the knowing part of the equation, playlists are a start. Every social media site should have an easy to use playlist function that allows you to post what you are going to watch, and for others watching those films to find you. The film watching experience is only partially about content. It is also about social and we need to have easier tools to connect with if we are going to make it all work again,
And combining playlists with easy searches of what is available online is the start of something truly great. Clicker helps a great deal in this regard. The ability to share playlists is a key thing when it comes to discovery and it doesn’t look like that is a possibility with Clicker unfortunately. We want to be able to build playlists, post them, embed them, share them.
