Today’s guest post is once again courtesy of Jon Reiss. Back before Jon wrote the book on DIY distro in the digi age (literally), he and I started brainstorming on the need for a marketing & distribution lab for filmmakers, somewhat modeled on the existing screenwriting & directing labs that many organizations run. We had some real specific goals on this and pitched it to several key entities. Everyone wanted to do it, and I believe everyone still wants to do it. Money and time still are limited supply though, and our dreams have been deferred. Yet, the initial steps have been taken by a couple of organizations, and most recently Film Independent put together: Seize The Power last weekend. Jon’s post below, is a bit of an extension from that remarkable collection of speakers and participants and information.
I heard a number of comments after this weekend’s LAFF Seize the Power Symposium that people where overwhelmed – that their brain’s had been fried by so many ideas and so much information. To me that’s a sign that we succeeded. When Film Independent and the Los Angeles Film Festival asked me to help them devise the Symposium (and accompanying Distribution Boot Camp for competition filmmakers) we were in immediate agreement that the event would focus on: 1. Nuts and bolts practical information for filmmakers. 2. Forward thinking thought leaders indicating what the future might be. 3. Practical case studies of filmmakers who were using the new tools of distribution and marketing. We wanted to avoid people sitting on a panel rehashing how we got here. I also get the same brain-fry feedback when I give my weekend workshops – and I’m delighted. This is what I suggest to people:
1. Focus on the Inspiration and Creative Potential
