By Scott McMahon
Filmmakers, what comes to mind when you think of 1%?
The “Occupy Wall Street” movement perhaps?
1% Milk?
Hmm … maybe …
1% RULE OF THE INTERNET
(From Wikipedia, because it’s fact)
In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk.