Tag: Reid Rosefelt

Why Every Filmmaker and Artist Should Have a Pinterest Page

Post author By Ted Hope
Post date May 29, 2013
1,326 Comments on Why Every Filmmaker and Artist Should Have a Pinterest Page

By Reid Rosefelt

As a busy filmmaker or visual artist, you may feel you’re already spending too much time on Facebook and Twitter, and the last thing you need is to start soaking up your time with another social media platform. I understand that completely, but I’m going to show you how Pinterest can help you even if you don’t really use it.

In case you haven’t heard, Pinterest is a new and increasingly popular social media website that allows you to “pin” images and videos to virtual pinboards that you create, organized around themes. You can either upload your own creations, bring them in from other websites, or “repin” them from other Pinterest users.

A recent survey found that Pinterest is only one percent behind Twitter, up from twelve percent in August 2012 to fifteen percent in February. It skews very heavily female at this point, but that may shift as more people use it.

Tags Adrienne Shelly, Guest Post, Henry Fool, Marketing, Paolo Casti, Pinterest, Reid Rosefelt, Thomas Jay Ryan

Truly Free Film

Beyond Facebook

By Reid Rosefelt

As recently as last summer I thought that a filmmaker could do a good job with social media only using Facebook.

I’m not saying that anymore.

Back then, the crux of my argument came from my supposition that most independent filmmakers’ time was very limited. If they had time to do Twitter, Instagram , Tumblr, etc., that would be great, but I knew what was involved in making a film and I knew that a log of people were doing DIY distribution. Facebook was bigger was bigger than all other social networks combined. Facebook offered unique advantages like cheap advertising. Facebook took very little time compared to the others.

So I told filmmakers and other artists and said: “Learn how to use Facebook!”

That was then.

Tags Facebook, Guest Post, Reid Rosefelt

Truly Free Film

Graph Search and the Triumph of Internet Foolishness

Post author By Ted Hope
Post date January 31, 2013

By Reid Rosefelt

One of the most stunning achievements of the Internet is the speediness with which it can spread misinformation, stupidity and lies. There have been dummies since the dawn of time, but they have previously lacked the technology to unleash the virus of their brainlessness to untold millions with the swiftness and ease we enjoy today. There is no way that so many seemingly sentient people could believe that the President of the United States wasn’t born in the U.S. if it wasn’t for the power of the web. Even as big a blowhard as Donald Trump would not to be able to accomplish this without the Internet.

And now we have Graph Search. As I wrote last week, Graph Search has the potential to do enormous good, but quickly I realized that it would also be another force for the triumph of stupidity in the modern world.

As I was turning in my blog copy, a guy named Tom Scott put up a Tumblr blog, “Actual Facebook Graph Searches,” which quickly went viral. Scott searched things like married people who like Prostitutes, current employers of people who like Racism, and more disturbingly, family members of people who live in China and like Falun Gong and Islamic men interested in men who live in Tehran, Iran. Gizmodo also found people who announced on Facebook their liking for “Shitting my pants,” and Mashable used Graph Search to suggest that People Who Like Honey Boo Boo Like Playing Dragon City, Musicians like to play Tetris Battle, Apple Employees listen to David Guetta, Google employees listen to Pink Floyd, and Mashable readers like “Inception.”

Tags Facebook, Facebook marketing, Graph Search, Guest Post, Reid Rosefelt, Social Marketing

Truly Free Film

Google with Friends? Facebook’s Graph Search and What it Means to You

Post author By Ted Hope
Post date January 24, 2013
1 Comment on Google with Friends? Facebook’s Graph Search and What it Means to You

By Reid Rosefelt

IMPORTANT NOTE:

As I was finishing my recent post on Facebook’s Graph Search, Tom Scott’s Tumblr blog on Facebook’s new Graph Search feature, “Actual Facebook Graph Searches,” went viral. Scott searched things like others of Jews who like Bacon, married people who like Prostitutes, and current employers of people who like Racism, and more disturbingly, family members of people who live in China and like Falun Gong, and Islamic men interested in men who live in Tehran, Iran. It’s likely that some of these “likes” were intended to be ironic. I’m doubtful that that people would say they liked Prostitutes, even if they did, andGizmodo found people with dubious likes for “Shitting my pants,” as well as some creepy things that might not be ironic. But as has been noted a lot, it would be hard for people in China to say they were joking about liking the Falun Gong.

I advise all of you to go to “3 Privacy Changes You Must Change Before Using Facebook Graph Search” (Gizmodo) and Facebook Graph Search: Now Is The Time to Go Over Your Privacy Settings (ABC News). I also think it would be worth studying The Facebook Privacy information page.

Last Tuesday, Facebook introduced a new feature called Graph Search at a highly hyped press conference. Wall Street, which had been expecting a phone ,was not impressed, and the stock dived by 6.5% (it’s since recovered). On the other hand, the social media bloggers almost unanimously called Graph Search a triumph and Mashable declared: “Facebook Graph Search Could Be Its Greatest Innovation.”

What is it? Graph Search gives you the power to tap into the web of connections between you and your friends in a way that has never existed before. For example, if you type in a question like “Which of my friends like Moonrise Kingdom?” you will be shown a list of your friends, weighted by the ones you interact with the most, i.e., best friends on top. You could also ask, “What films do my friends like?” and presumably–I haven’t seen it yet–the films at the top of the list will be the ones most liked by your friends. You can also add other variables to your search like “Which of my female Los Angeles friends who speak French like Moonrise Kingdom?”

Tags Facebook, Graph Search, Guest Post, Marketing, Reid Rosefelt, social media

Truly Free Film

A Thought for Sundance: Will Your Films Still Be Watched in the Future?

Post author By Ted Hope
Post date January 17, 2013
65 Comments on A Thought for Sundance: Will Your Films Still Be Watched in the Future?

By Reid Rosefelt

Many of you are at Sundance now with a new movie. Congratulations and I wish you the best of luck. I know you’re overwhelmed with the experience and it might seem a ridiculous time to ask: “Will your film still be watched in 2043?”

With the advent of digital streaming, movies available for round-the-clock viewing have already become needles in haystacks as high as Everest. Netflix claims to have 90,000 DVD titles and 12,000 streaming ones. Add to that, movies from other streaming sites like iTunes, Hulu, Amazon, CinemaNow, Mubi, Fandor, Snagfilms, Crackle, YouTube, Indiepix, Crunchyroll, and apps like HBO to Go, that even allowing for overlaps, it becomes numbing for most people to pick a particular movie out of the pile. In 2043 there will undoubtedly be hundreds of thousands of films and TV show episodes available instantly, but all current indications suggest it won’t be a comprehensive list or include the best films. The lack of selection isn’t an issue today, but I believe that future cultural and technological trends will lead the mass public to select among what is most convenient and instant, and only the most discerning viewers will seek the best of cinema history on plastic discs.

Tags grand abundance, Guest Post, Reid Rosefelt, social media, Sundance

Copyright © 2024•