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Truly Free Film

BondIt: Organizing Big Data & Technology Theory For a Better Film Business

By Luke Taylor & Matthew Helderman

UploadThe term “big data” gets thrown around more often in technology circles then within film producing circles — but recently there’s been a shift. A noticeable shift that becomes obvious when a producer steps back and analyzes how the majority of their pre-production, production and post-production problems are solved. Whether it’s financing a new project, searching for potential talent or calculating an ROI structure.

Big data, the practice of organizing large quantities of information, has radically transformed every industry.

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Truly Free Film

BondIt: The Value of Strategic Partnerships in the Business of Filmmaking

By Luke Taylor & Matthew Helderman
 
UploadBuilding a business is an incredibly challenging task. You must recognize a problem. You must find a solution. You must structure a business model that is viable, strong, and withstanding. You must raise money on an idea alone. You must assemble a team. You must prove a market. You must acquire a customer base. You must create. You must operate efficiently and effectively. You must scale. Most importantly – you must provide a return.

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Truly Free Film

BondIt: The Difficulties & Realities of Producing Films at $1M & Below

By Luke Taylor & Matthew Helderman
 
UploadAs every facet of the film industry has experienced, the digital era has drastically shifted the economics of how films are produced, marketed, and distributed. Camera technology has reached a level that provides filmmakers at any stage of their career the ability to produce content with the potential of landing a fruitful distribution deal as the world has witnessed with films such as Beast of The Southern Wild, Like Crazy, Another Earth, and Martha Marcy May Marlene – all produced at 1M or under and distributed theatrically through studios. 
  
The financial ease of production that has developed over the past decade has increased the volume of films produced on an annual basis from 2,000-8,000 – creating a financial ripple effect in the production industry as labor rates, rental rates, and talent salaries continue to decline.

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Truly Free Film

BondIt: The Rise of Entertainment Union Deposits/Bonds & A New Solution to the Protocol

Ted’s notes: Today begins the 3rd in our offerings of detailed glimpses at how filmmakers are now looking beyond themselves to find solutions for all of us (the others being the Kinonation and IndieStreet columns). I spoke with the BondIt team and was very impressed with what they are offering and the path they’ve taken to launch it.  We will all benefit and learn from their efforts. We can build it better together ( (and now ARE).
 
By Matthew Helderman & Luke Taylor
 
UploadThe shifting of the global economy in 2008 changed the film business in obvious ways — budgets were slashed across the board, distribution outlets faltered internationally and multi-national conglomerates that owned and operated studios no longer saw a viable risk in the intimate, quirky and character centric independent films of the 1990’s and early 2000’s.
  
As the recovering economy slowly progressed towards the “new economy”, the film business saw smaller productions at the $500,000 and below range begin sprouting up intensely. From a few thousand films produced per year in the early 2000’s to nearly eight thousand feature films produced in 2013 — there was a major increase in content creation and with it a slew of production issues.