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Truly Free Film

Buffalo 8: How To Sell an Independent Film & Actually Make Money

By Matthew Helderman, & Luke Taylor
 
Introduction
Completing a film is a feat in an of itself — but selling a feature film in the current international indie film climate is another story all together.
 
Before embarking on the writing & development stages of a feature film — take some time to dissect the market and assess the realities:
 
The market is heavily over saturated — attending any of the major film markets will reveal this truth. Cannes, AFM, Berlin, Toronto, MIPCOM, etc… There is much more content than viewers could ever possibly absorb. 

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Truly Free Film

Buffalo 8: How To Produce a $1M Feature Film & Actually Profit

By Matthew Helderman, & Luke Taylor
 
Introduction — shrinking budgets & rising expected production values
At Buffalo 8 Productions, we’ve produced over 30 feature films ranging from $100,000 budgets to $8M budgets with the average project settling around $1M.
 
We’ve seen budgets shrink, projects come & go and expectations shattered or met with disappointment during the process.
 
Through our experiences we’ve gathered and built a manifesto for the do’s & don’ts of making low budget projects. Some are obvious, others are elements we picked up after handfuls of wrong turns.

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Truly Free Film

BondIt: Launching & Expanding BondIts Film Financing Solutions for the Independent Film Business

By Matthew Helderman, & Luke Taylor

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Launched officially in January of 2014, BondIt found an audience fairly quickly. Liquidity (ease of cash-flow) proved to be a major issue for a large portion of the independent feature films being produced in North America – which was our target audience.

Providing cash-flow/financial coverage for union deposits was a new idea – a concept we devised after producing 30+ feature films between $200k – $4M budgets, We recognized a need to utilize union performers and workers – but the deposits (surety bonds) required often crippled the productions liquid assets.

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Truly Free Film

BondIt: Product Launch: Influx of Project Submissions, Needs, Variation of sizes and Interpretation on Usage

By Matthew Helderman, & Luke Taylor

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Determining specifics on the success of a product’s launch is always speculative. We’ve seen the same story countless times — a studio primes their latest release to be a massive box office success, only to watch the film crash and burn into box office bomb oblivion. Cloud Atlas, Mars Needs Moms, John Carter, Battleship, The Lone Ranger— we’re all familiar with these recent examples of big-budget bombs that were projected for success and proved to be poor investments.

The reasoning and research behind the cause of these failures and successes is endless — timing, marketing, money, foreign sales, lead actor status, direction, writing, length, acting — any of the above can be blamed for poor results. The reality is, it is simply impossible to determine the exact needs of an audience or consumer before any product is launched. Market research, development, and beta testing can certainly provide some statistics to lean on — but there is unfortunately no exact science until you are out there in the marketplace.

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Truly Free Film

BondIt: The Introduction of a New Financing Service in the Entertainment Space

By Matthew Helderman, & Luke Taylor

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The smoke & mirrors of the entertainment business

The entertainment business has long been known for its less then above board dealings. Sharky agents, ridiculous financing structures, limited transparency and faulty business models.

That hasn’t stopped an influx of great content, great talent and hard work to get done — it’s just a reality of the territory. But does it have to be? With technology enabling scalability of information and transparency through widespread communication abilities — the entertainment business stands to benefit greatly at the bottom line level.

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Truly Free Film

BondIt: Progressive Financial Ventures In the Film Business

By Matthew Helderman, & Luke Taylor

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History of the film business & financial industries

The film business and financial industry have forever gone hand in hand — even though wide spread public knowledge long viewed a separation between the two structures for many years. Regardless of how far the business of Hollywood, the independent sectors and the newly emerging platform may seem, even in the earliest days of Studio production – financing still came from Wall Street.

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Truly Free Film

BondIt: Utilizing Technologies In the Filmmaking Process

By Joe Aliberti, Matthew Helderman, & Luke Taylor
 
UploadTechnology is permanently advancing.
 
Even while reading this post — technology is getting smaller, faster, and less cluttered. A film set is no different – as the tech space increases in productivity, yielding smaller and more efficient products, so too the film space moves in a parallel fashion. Today, there are more ways than ever to utilize technology in the filmmaking process & business alike.