By Kavita Pullapilly
Following a successful and well-curated Sundance Film Festival, this is shaping up to be a great year for independent films. But in order to be financially viable, significant planning and business strategies need to happen in script development and pre-production to make indie films appealing to the global market.
Last year, award-winning filmmakers Aron Gaudet and Gita Pullapilly worked with a team from Harvard Business School to develop an innovative strategy for independent filmmakers and studios to work together successfully. With their new feature film, Blue Potato, Aron and Gita have now begun implementing this road map that will allow both the filmmaker and distribution partner to limit their risk, increase audience reach, and maximize potential profitability.
