By Isabelle Giordano of Unifrance
World is moving, faster and faster. People all over the world continue to see movies in theaters, but we can no more ignore the power of Internet. We live in a time where people spend a huge amount of their time online, on blogs, social media and watching films on different platforms.
This is the reason why our duty is to have French films online. For those who don’t live in big cities such as New York, Paris or Tokyo, for those who don’t have access to European culture, MyFrenchFilmFestival is a great opportunity to discover France new talents.
There’s a big appetite for French cinema and all these films can simply not be distributed due to economic reasons. Our goal is to offer visibility during a whole month to this new generation of filmmakers to a broad audience in a different way than a traditional release in theaters.
The 2013 edition was a success, with more than 750,000 viewings in 189 countries and a 25% increase in paid viewings. Countries like China and Canada did exceptionally well.
