Not only are you what you eat, you are what is on the menu. It’s not just what sells that people buy, it is what is sold. The March Hare Syndrome indicates people don’t demand the truly tasty until it is delivered to them. Market forces are not the be-all or end-all – a little intervention can be a game-changer.
If you want movies to be able to change the world, sometimes you have to change the world first. In pivoting the film infrastructure from a mass-market focus to that which can serve niche audiences, we have to observe who it is that is setting the menu. Not much of a surprise there really, it is once again the Old White Guys (and yes, I am one).
Film will
