In the words of playwright Theresa Rebeck (from a talk she gave in 2010, reprinted in Women & Hollywood) : ‘It’s time to hear both sides, to hear all voices, to build a culture where stories are told by both men and women. That is the way the planet is going to survive, and it’s the way we are going to survive.’ So, how can we build that culture? Where do we start? I will list a few options to start with, and I’m inviting you to suggest more:
Tag: gender
American TV is written for the most part by (white) men. The same applies to American movies, as well as European movies and European TV. Is it then a surprise that male characters outnumber females at least 3 to 1, even though females comprise over 50% of the population? Even more staggering is the fact that this ratio remains the same since 1946! According to Stacy Smith of the USC Annenberg School for Communication & Journalism, 80.5% of all working characters are male and 19.5% are female – in contrast, of course, to real world statistics, where women comprise 50% of the workforce.
In the second episode of Season One of Mad Men, one of the copywriters is showing the agency to a new secretary, trying to impress her: “You know . . . there are women copywriters!” he claims. – “Good ones?” – “Sure,” he says. “I mean, you can always tell when a woman is writing copy. But sometimes she may be the right man for the job, you know?” Not much has changed since the days depicted in Mad Men. Or at least, not enough. This is still a man’s world – and sometimes a woman will get a writing job not because she is “the right man for the job” but because she is a woman.
By Beanie Barnes
Data is a funny thing. It can, at once, confirm and discredit the exact same theory. For example, if a $500m film makes $100m at the box office on its opening weekend, it could mean that the film is a) a bust or b) gaining momentum. Such was the case with Avatar. By the end of 2009, several people were calling the film a “flop,” but by mid-2010, it was obvious that, of all the words to describe Avatar, “flop” was not one of them. And although the film has been hailed as a marketing and technological success, if it had failed, it very likely would have been called it a marketing and technological bomb (with marketing heads rolling at the studio).
Misreading data is prevalent in film. It isn’t so much that we misread the tea leaves, so much as it is that, rather than reading the tea leaves as they are, we’re more prone to read the leaves the way we want to see them or only read the leaves at the surface while overlooking others hiding below.
