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Truly Free Film

Still Don’t Understand How Facebook Sells Movies? Read This.

By Reid Rosefelt

The HBO show “The Wire” went off the air in March of 2008 after five seasons. It never received hire ratings or an Emmy nomination, but many critics called it one of the greatest TV dramas of all time when it was on, and admiration for the program has increased exponentially over the years.

HBO put up an official Facebook page in 2010 which currently has 1.7 million likes. This past Tuesday, December 4th they put up a picture Wendell Pierce as beloved Detective William “Bunk” Moreland accompanied by the quote , and asking the fans to share their favorite Bunk quotes.

So far, 1505 people have commented, 13,129 liked the picture, and 1879 people shared it, for a total of 16,513 mentions on Facebook timelines.

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Truly Free Film

Please Mr. Zuckerberg, Zap My Facebook Spam!

By Reid Rosefelt

Dear Mark Zuckerberg,

I love Facebook but there is one thing that really irks me fierce, and that’s when a guy with a name like Axylsmpgo Phpnygusx “Big Pimpin” Pxtzchqo and a profile picture of Vera Farmiga likes my page. Who makes mysterious comments like like “axkcfierj;kfdjrpeirka;dfuernxitrh.” I suppose that there are those who get satisfaction out of correspondence of this nature, but alas, I am not one of them.

Please help me get these counterfeit likers off my fan page. All you need to do is give me a button so I can zap away the profiles of people who aren’t real. For example, if I have 1083 and one of those phantoms tries to make it 1084 I click and then I’m back to good old 1083 again. That would give me more satisfaction than you can imagine.

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Truly Free Film

Traditional Marketing vs. Social Media Marketing… and the Results

By Reid Rosefelt

Everything in traditional movie marketing is generated by the marketers: publicity, reviews, posters, trailers and TV spots, websites, ads, and so on. It is a one way / top-down process. The marketers make all this stuff and hope that all or part of it will somehow register in the consciousness of potential moviegoers.

Social media marketing works the complete opposite way.

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Truly Free Film

Saving Indie Film With Facebook

by Reid Rosefelt

Did you know that Facebook probably doesn’t show most of the posts you put up on your movie’s fan page?

According to a recent study, 84% of the fans on an average Facebook fan page don’t see any page posts in their news feed. Of course this is just an average; you may have a kick-ass page. Let’s check. You probably know the number of likes you have, but go to your page and look at the number of “People Talking About This.” This is a total of how many unique people interacted with your page during the last week. These are not people who merely “saw” a post but actually did something such as clicking “like,” commenting, or sharing. How did you do?

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Truly Free Film

Become A COLLABORATOR With Us

Did you know I Executive Produced this years Best Actor & Critic Prize Winning Film at the world’s oldest film festival? Martin Donovan’s COLLABORATOR is that film. My guess is you did not get over to the Czech Republic last month to see it. But you know what?

It will be playing around the USA this fall. Soon we should be announcing those next steps, and then the ones that follow. But if you need a fix, perhaps this will do.

I am very proud of this film. It was one of those great experiences where you get to help a friend realize their dream, and you (i.e. me) benefit from it too. I think anyone desiring ambitious cinema of quality, ideas, and humor will dig it. I hope that is you!

You can watch the press conference right here. I think it demonstrates well what a producer does at such a press conference. Producers don’t get asked questions — but it doesn’t mean you can’t answer them. A Producer still has to make sure that the right messages get out there.

And if you have a moment, please check out COLLABORATOR’s Facebook page. I know most of you have not yet seen it, but if you “like” it, you will be privy to early news on where it is screening and other such stuff.

And if you aren’t already, you can follow our writer, director and star, Martin Donovan on Twitter @breakneckfilms.

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Truly Free Film

Sundance Teams With KickStarter & Facebook For New Initiative To Connect Artists With Audiences

Official Press Release:

PARK CITY, UT — Sundance Institute today announced a new program to connect its artists with audiences by offering access to top-tier creative funding and marketing backed by the Institute’s promotional support. These essential services will act as building blocks for future program components which aim to provide filmmakers access to a broad and open array of third-party digital distribution platforms. Adding to the nonprofit Institute’s acclaimed programs for Screenwriters, Directors, Film Composers, Producers and Theatre artists around the world, the new services were developed based on research and input from filmmakers, industry advisors, its Technology Committee and its Board of Directors, including President Robert Redford. The creative funding component was announced today with Kickstarter, the largest platform in the world for funding creative projects.

A new way to fund and follow creative projects

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Issues and Actions

Privacy 101: Facebook More Scary Than Fun?

The NYTimes reports on the latest glitch that allowed your “friends” to see your private conversations.