Tag: day and date

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Truly Free Film

The Really Good Things In FilmBiz 2014

Let's look at the bright side!
Let’s look at the bright side!

Some rituals help keep us focused throughout the year. This marks the 4th time I have looked back at all the good things that occurred in the film biz and listed them out for all of us. Tracking them through year, keeps me from abandoning hope. Sometimes they may just be the silver lining in the storm cloud, but nonetheless they keep me going, keep me convinced that in fact we truly are: building it better together. I hope they do something close to that for you. It’s been a good year, and I have thirty two morsels to tempt you with. And of course the year’s not through yet, so perhaps you have some to add to this too. 

If you’ve encountered elements of this list earlier on my postings in Film Comment and on Keyframe, pay careful attention as I have weaved some new points into all for your reading pleasure. And if you like a little of the bitter to wash down the sweet, don’t forget the list of 30 Bad Things In 2014’s Film Biz here.

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Truly Free Film

“Theaters should NOT be used as mere marking platforms for home release.”

So said National Assn. of Theater Owners prexy John Fithian in regards to Day & Date Theatrical VOD releases. “(It) devalues the content and tells the consumer that the involved movies will never be a big deal,” he added.

Granted Fithian is looking out for the Exhibitors, and he rarely is focused on Indie or Art film. But then again, when the trades start singing the praises of D&D VOD they are generally looking out only for top titles, and not your little heart-felt work of passion. In this Saturation Point Era when all face a super-abundance of content, how do you expect people to not develop a “want-to-see” desire for your film, but to actually prioritize it and move themselves to actually make a transaction?

I agree that you need to be available when the desire strikes. I also agree that you want to be eventually readily available everywhere. But that doesn’t mean that you want to reach that goal prior to manufacturing the desire.

We are doing the exact opposite of VOD/D&D with DARK HORSE.

See it in Theaters! Support your local arthouse!! Vote With Your Dollars For The Culture You Want!!! We can build it better together!!!!

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