From Charlie Kaufman’s highly recommended 2011 BAFTA lecture: ‘People all over the world spend countless hours of their lives every week being fed entertainment in the form of movies, TV shows, newspapers, YouTube videos and the internet. And it’s ludicrous to believe that this stuff doesn’t alter our brains. It’s also equally ludicrous to believe that – at the very least – this mass distraction and manipulation is not convenient for the people who are in charge. People are starving. They may not know it because they’re being fed mass produced garbage. The packaging is colorful and loud, but it’s produced in the same factories that make Pop Tarts and iPads, by people sitting around thinking, ‘What can we do to get people to buy more of these?’
Tag: Charlie Kaufman
Charlie Kaufman gave this speech on my birthday last year at the BAFTA lectures, but it is a gift to us all.
Charlie will inspire you. He inspires me. I wish we could clone him but am also glad he is one of a kind.
Thanks to Neil Fox (@drgonzolives) for tipping me to this.
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Marketing 101: Synecdoche
Okay maybe this the long way around, but here’s a great inexpensive way to get the word about your film out. First come up with a title that people don’t understand, ideally a single word. Then, make an incredibly unique and heartfelt film illustrating the full meaning of the word. Finally, approach Dictionary.com to feature the same word as your title. Genius!
If you are late to this post, check out the word of the day for Wed. Oct 22, 2008.
