By Chris Dorr
Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube. Robert was asked what he had learned from his experience at YouTube thus far. He states:
“Lesson one: Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.”
Kyncl goes on to discuss how the task of TV programming and marketing have to be combined in the new world of on demand content viewing. Kafka then asks who is supposed to do audience development, the content creator or YouTube. Kyncl responds:
