“Earth. It Was Fun While It Lasted.” Armegeddon’s tag line sticks with me, because I instinctively substitute “Earth” for “Indie Film” when I read it.
In these days of RampantFilmBizChange, everything is ripe for reconsideration. MCN hipped me to AdWeek’s collection of “66 Great Movie Taglines“. Sure the list gets a smile regularly from me, but I walk away deadened and jaded. The sell is obvious. The dominant clever factor feels like a child beauty pagents’ related icky. “Look at me! Look at me! Give me a trophy! Now!!!”. Get me outta there.
Can’t we do better? Or at least do different?
