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Truly Free Film

What Do You Want Our Film Culture To Be?

Is this the time of the year that we are supposed to reflect?  Or is it that the point when we get to dream?  Is any point in time truly different in this regard  — or has the calendars and clocks once again fooled us into thinking we are supposed to do something different based on what has passed?

Well, since we can only really move forward in this game, I am going to choose Door #2.  What are we reaching for? We can build anything, right?  So: what do we want our film culture to be.
It probably makes sense to know what we want to build or at least build towards before we start building.  We are moving on from a limited-supply, gatekeeper-controlled, impulse-decided entertainment economy into something new.  The more we ask ourselves what we want this new paradigm to be, the better off we will be once we have created it.  I wonder how much closer we can get this year.  How would you define this new paradigm?  Hmmm….   
How about:
1. Diverse stories.
2. Diverse methods — be they structures, techniques, tools,or platforms — of telling stories.
3. Accessible when I want it.
4. Accessible where I want it.
5. Audiences able to “try on” different films for low cost.  Very low costs.
6. Narrative worlds that are accessible across many different platforms, being told in different ways on these different platforms, with unique content for each of them.  
7. Filmmakers accepting responsibility for accessing audiences.
8. Filmmakers devoted to maintaining relationships with their audiences.
9. FIlmmakers united in sharing their audiences with other filmmakers.
10. Filmlovers dedicated to curating for their social circle.
11. No rigidity in terms of “windows” for different platform releases.
12. Audiences initiating some projects, be it through content or financing.
13. Exhibitors working together to strengthen audiences’ bond with indie/free/art film.
14. A return of critical community that helps us recognize what is artful and ambitious in a particular work, how it fits into our times, and how things might have been different.
15. A creative community knowledgeable of the vast communication tools available on the web.
16. Filmmakers knowledgeable on how to lead a long and sustainable life creating challenging work.
17. A business infrastructure that is focused more on quality and long-term sustainablity than quantity or immediate financial gain.
18. A festival apparatus that is based on a short and intense flurries of making work available to an unprepared audience but instead on year-round aggregation and enhancement of that audience.
19. Open source practices and general transparency in actions and practices is essential to a truly free film culture.
What have I forgot?  What should we add to the list? And why did the answers get longer as the list itself got longer?
Oh, and Happy New Year!  Thanks for reading and energizing this quest for change and growth this past year.  How can we make an even bigger push this coming year?
Categories
Truly Free Film

Film Festival Strategy Round-Up

Back when I started this blog in October (oh so long ago, eh?), my short term goal was to help filmmakers not be misguided as to what a festival, even Sundance, could do for their film.  We posted a bunch about film festival strategy and it is all collected here.

There is still a lot to say on the subject and we are open suggestion as to the topics.
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Truly Free Film

Follow Ted On Twitter

I just took another step into the modern world and opened a Twitter account.

Follow me at TedHope.
Let’s just call it an experiment for now.
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Truly Free Film

How To Do Almost Anything With Social Media

Mashable has a great How To list to celebrate the closure of 2008.  Google, Facebook, Twitter, Online Video, Social Networking, Social Media.  It’s all there.  Now you just have to find the time to read it and do it.  

And then you can save indie film before it’s too late!
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Truly Free Film

Tools Update: Theatrical Mapping Project

Jon Reiss writes:

I suggest TFF add the theatrical mapping project from the Workbook Project
“tools” section of the Truly Free Film site (consider it done, Jon! – Ted). This map was my first step in the theaters that I contacted for our theatrical release of Bomb It and as such was hugely instrumental in our release. We found other theaters that were not on the map and have since added them. The map was set up by the wonderful Lance Weiler – and it only expands if you contribute – so if you have a theater (or college campus) please add it – its very easy. I like Ted’s idea of potentially having another list or map of college campuses that screen independent film. We are working on booking Bomb It currently into colleges – so if you have any suggestions – send them along!

jon@jonreiss.com

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Truly Free Film

Hope For The Future pt. 5: The List #’s 18 -21

18.A feature film is no longer defined as a singular linear narrative told in under two hours. Filmmakers are recognizing the need to extend the filmic world beyond the traditional confines. Whether this is in Judd Apatow’s YouTube shorts for KNOCKED UP or in Wes Anderson’s prologue short for THE DARJEELING EXPRESS, the beginning of new models have emerged helping filmmakers continue the conversation forward with their audiences.

19.New models for production are being utilized. The most widely noted in this regard is “crowdsourced” work. Massify has recently brought together the horror film Perkins 14. This year brought us Matt Hanson’s and A Swarm Of Angels open sourced / free culture start-up THE UNFOLD; the trailer is mysterious (see below) and I am looking forward to the feature. These massive collaborative works are the ultimate union between audience and creator.

20. Grassroots has come to distribution. The Living Room Theater model advanced by Robert Greenwald’s Brave New Theaters empowers audience members and filmmakers alike bringing them together and invested in each others success. Filmmakers give the audience more power and control, and audiences recognize that they have to fight to preserve the culture they want. The Micro Cinema Movement‘s been at it longer and is still going strong.

21. The independent art house theaters are organizing. Sundance is hosting the first Art House Convergence this year prior to the festival, helping to build the knowledge base of these theaters and enhance their collaboration. This platform will be key to preserving the theaterical experience for films outside the domain of the major media corporations.

Worlds Will Shatter – The Unfold (A Swarm Of Angels) trailer

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Truly Free Film

Email Is The Old Way

From Jon Reiss:

In the spirit of the holidays I thought I would share a thank you that one of my students from Cal Arts, Michelle Manas, sent out after completing the principal photography of her thesis film. I thought it was a nice way to use You Tube and to create a more personal thank you than the standard email thanks I am always sending out!: